Jordan has been a sought-after thought leader and design-driven creative over the last 12 years. Lyle thrives especially at the beginning stages of the process, shaping the foundation and curating the ingredients at hand for what happens next - constantly honing his skills to continue being a versatile creative force at each table he sits. Whether in film, post-production, entertainment and product marketing, or branding - one of his sharpest tools is his grasp of typography and the power it leverages in storytelling and branding on many levels. As a matter of principle, Jordan is adamant about applying clever, layered thinking and strategy to craft compelling visual systems, stories, and campaigns — always being a steward of culture and diverse ideas in the process. In 2018, he founded For The Culture Club, a platform and a practice that lives at the intersection of traditional design and authentic Black culture — expanding the landscape and raising the bar of what Blackness in the design space looks and feels like.