Jordan Mahaffey Email & Phone Number

Burlington, North Carolina, United States

Burlington, North Carolina, United States

Glen Raven, Nc

• Spearheading retail channel partner relationship management across the Sunbrella brand to promote increased B2C sales and revenue growth.• Streamlining communications between manufacturer sales groups, retailers and Sunbrella.• Designing and delivering product training presentations to retail sales and design associates• Creating product benefit and USP training materials.• Leading retail partner merchandising activities to drive Sunbrella upholstery fabric sales.• Conducting market reviews and industry to maintain Sunbrella’s competitive position• Driving cold market retail client acquisition; introducing the Sunbrella Retail Support Team• Supporting the marketing department and sales strategy group to facilitate growth of the residential portion of the Custom Fabrics' division.• Collaborating with the Business Development and Training Manager to customize marketing tools, and residential customer sales strategy.

Glen Raven, Nc

• Leading end-to-end trade show and industry event planning management; collaborating with the Marketing and Sales function to develop engaging creative and content strategy.• Overseeing domestic and international trade show and industry event budget planning.• Partnering with external partners to develop event brand consistency.• Managing event logistics; planning demonstrations, securing display equipment and material and planning staffing and utility requirements.• Coordinating on site-management; liaising with venue management and 3rd party providers.• Designing booth layout and visual merchandising with Marketing team.• Maintaining awareness of industry events; recommending event ideas to senior management.• Liaising with event organizers and venues to ensure prominence of position and visibility.• Directing booth and display set-up and tear-down.• Creating product education material to communicate product features and benefits with booth visitors.• Organizing event registration process and communication plans.• Conducting post event evaluations and analysis; benchmarking performance metrics.

Glen Raven, Nc

• Supporting the Trade Show and Events Specialist to plan and execute trade shows and meetings.• Managing pre-show logistical requirements; preparing materials and display for shipping.• Coordinating sponsorships and partnerships. and prepare shipments as necessary• Maintaining trade show and event equipment and material inventory.• Recording and updated trade show calendar deadlines.• Developing extensive product knowledge to educate booth visitors.

Boone, Nc

• Re-energized corporate branding and outreach across traditional and digital channels.• Designed marketing collateral; coordinating production with third party vendors.• Provided stellar first point of contact to company visitors and clients.• Managed internal administrative functions; streamlining workflows and processes.• Oversaw end-to-end human resource management from recruiting, onboarding and payroll processing.

Boone, Nc

• Project management of client online consumer outreach and engagement activities.• Development of rebranding budgets.• Analysis of clients’ digital touchpoints; aligning them with strategic objectives.• Implementation of online ad and marketing campaigns; creating Google and Facebook Ad strategies.• Review of digital marketing spend ROI; reviewing analytics and audience feedback

Boone, Nc

• Management of corporate schedules and calendars.• Preparation of internal and external communications.• Tradeshow and networking event participation; travel and accommodation planning.• Preparation of financial and performance reports for leadership team.• Providing stellar levels of customer service and responsiveness.