Jordan Martinelli Email & Phone Number

Marfa, TX, US

• Developed comprehensive event strategy and framework, maximizing brand presence nationwide
• Created updated processes for legacy event management methods
• Secured sponsorship for 80~ international, regional and state level trade shows, expanding brand and in-person engagement
• Successful launch of first customer-facing event, completing 6+ in under a year
• Facilitated networking opportunities for partners, customers and prospects

• Developed robust and targeted promotional strategy for top tier events, broadening brand reach and market audience ultimately earning industry clout
• Created engagement and networking opportunities, facilitating direct contact between leadership, sales teams and partners to nurture accounts, energize partnership and promote sales
• Secured sponsorship for regional trade shows, earning organic speaking opportunities for multiple lines of business, maximized booth presence and offerings to encourage traffic
• Revitalized Event Playbooks and guidelines for global strategic events and initiatives
• Successful application of virtual event technology to pivot for pandemic response

Austin, Texas Area

• Project Lead for annual Partner Summit, responsible for improved brand impression, revenue growth and lifted content ratings
• Refined promotional strategy incorporating insights that earned increased engagement and attendance conversion by at least 10% YOY
• Managed agile meeting cadence for stakeholders, implemented feedback and delivered consistent storylines and branding across event portfolio
• Negotiated sponsorship contracts to maximize brand awareness, loyalty and lead generation
• Produced experiential activations at Austin City Limits Music Festival and Vrbo Citrus Bowl, capturing leads in creative sweepstakes format

Austin, Texas Area

• Office Administrator to 500+ employees in the Austin area
• Executed internal events, 3+ annual parties and corporate meetings - local and remote
• Generated expense reports for senior level staff, developed employee discounts, onboarding guidelines and transportation services
• Managed property, coordinating with maintenance, facilities team and vendors
• Handled space planning, office builds and moves in NA region

Bachelor Of Arts (Ba), Acting Emphasis

Associate Of Arts (Aa), Theatre/Theater