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Successful five-time entrepreneur focused on market-leading innovation within the digital marketing industry since 2003. Expert product strategist in audience data, identity, programmatic advertising, and consumer privacy/regulation, now heading a global industry effort to build tech standards for privacy-preserving, addressable digital marketing.
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FounderFinnprowess.ComKirkland, Wa, Us
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Investor And Board MemberFishtechy Jul 2024 - PresentFishtechy offers advanced fish measurement technology for personal and tournament use utilizing patent-pending technology and a free app. Accurately measure the length, girth, and weight of any fish in seconds, with minimal fish handling to ensure fishery health and sustainability. -
FounderFinnprowess.Com May 2022 - PresentSelf-guided walk and wade fly fishing tours you can download and use on your phone. Taking a fly fishing vacation, or otherwise new to a river? Our self-guided experiences tell you exactly where to park, camp, hike and fish, away from the crowds!
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Member Board Of DirectorsFootmarks Jul 2017 - Oct 2022Footmarks offers Fortune 500 retail brands a global beacon network and secure end-to-end proximity-based solution for physical asset tracking. -
Svp, Head Of Consumer Privacy, Identity And DataIab Tech Lab Oct 2019 - Apr 2021Started and led Project Rearc, a global process (and distributed team) to re-architect the $332B digital advertising industry with technical standards to enable addressability with consumer privacy and industry accountability. Achieved participation from >500 companies across >40 countries, directing efforts/communications among governance boards, commit groups, working groups and task forces for >20 industry trade organizations, to deliver a portfolio of consensus-based technical standards and solutions for adoption. -
Svp Of Membership & OperationsIab Tech Lab May 2018 - Oct 2019Greater Seattle AreaDrove the DigiTrust industry-standard, neutral ID and namespace effort within IAB Tech Lab, and achieved significant expansion of global membership and funding by focusing on value, communications and operational intelligence.
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Founder / CeoDigitru.St Jun 2014 - May 2018Acquired by IAB Tech Lab in April 2018, DigiTrust was the first. truly open, neutral, independent, non-profit industry consortium standardizing the user token (ID) in order to improve the digital experience for consumers, publishers, advertisers and technology platforms. DigiTrust was founded by twenty of the leading digital advertising technology platforms, and was deployed globally by dozens of platforms and thousands of publishers.
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Vice President, ProductThe Rubicon Project Jun 2012 - Jul 2016Greater Seattle AreaRubicon Project is a leading technology company automating the buying and selling of digital advertising. Reporting to the CTO, my role is to innovate and incubate new products within the company, acting as product management leader and driving product/market fit, adoption and integration within the business teams. -
Vp Of Data IntelligenceThe Rubicon Project Jun 2009 - Jun 2012Product leader for the Platform team, in charge of core services available to multiple internal and external customers, including data layer, pricing intelligence/analytics, APIs, insights reporting, etc. Also led audience data strategy, sales and product development. Came to the Rubicon Project via their acquisition of Others Online in 2009
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Founder, Chairman And CeoOthers Online, Inc. Jan 2006 - Jun 2009Others Online offered premium online publishers a proprietary audience analysis and targeting platform that helped them better understand, segment, target and monetize their audience, demonstrating a 70% improvement in eCPM. Founded the company, raised investment, built the team, and led the product management, sales and business development efforts achieving product/market fit and accelerated revenue growth. Established profitability and sold the company to the Rubicon Project in 2009.
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Director, Chief Operating Officer (Coo)121Media, Inc. Feb 2003 - Sep 2005Joined 121Media, Inc. to help build one of the Web’s first audience-targeted advertising networks and ad servers. • Instrumental to the development and execution of the business plan and product strategy, growing the company from zero to 7-figure annual revenues and 40 employees across 3 offices (New York, London and Paris) in 18 months. • Responsible for internal/board KPIs, revenue/advertising operations, distribution, finance, legal and management of the company's US business (via a joint venture).• Led the development of core campaign optimization and distribution evaluation systems.• Regular travel between Seattle, New York, London and Paris. Relocated to London.
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Founder, Chairman And CeoSiaxx Corp Jan 2001 - Dec 2002Co-founded Siaxx to develop the first “universal remote control” for IT systems management. Led fund-raising, product management, and sales, leading to 95% market validation, customers, and profitability in 2002.
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Founder, General ManagerSaltmine Nov 1995 - Nov 2000Founded an e-business solutions firm in Seattle, which I sold in 1996 and continued running as a subsidiary. Grew the company to $2M+ annual revenues and 15 employees by 1999, then carved-out/sold the subsidiary to Meridian Partners Ltd. Key member of the executive management team that grew Meridian Partners revenues 5x to achieve annual sales of over $60M in 2000, becoming the largest Internet solutions firm in the Pacific Northwest. Meridian Partners merged with Saltmine Creative in 2000 to become Saltmine. Numerous titles along the way, and shortening this 5-year period because of 3 different mergers (and 5 different company names :-P ).
Jordan Mitchell Skills
Frequently Asked Questions about Jordan Mitchell
What company does Jordan Mitchell work for?
Jordan Mitchell works for Finnprowess.com
What is Jordan Mitchell's role at the current company?
Jordan Mitchell's current role is Founder.
What is Jordan Mitchell's email address?
Jordan Mitchell's email address is jo****@****lab.com
What is Jordan Mitchell's direct phone number?
Jordan Mitchell's direct phone number is +142544*****
What are some of Jordan Mitchell's interests?
Jordan Mitchell has interest in Freeride Mountain Biking, Fly Fishing, Skiing, Cycling, Sailing, Hiking, Photography.
What skills is Jordan Mitchell known for?
Jordan Mitchell has skills like Online Advertising, Start Ups, Product Management, Analytics, Strategic Partnerships, Online Marketing, Strategy, Entrepreneurship, Business Development, Digital Media, Product Marketing, Digital Strategy.
Not the Jordan Mitchell you were looking for?
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Jordan Mitchell
Tech Pr, Video Production, Podcasting & Social Media ManagementSan Francisco Bay Area -
2 +178663XXXXX
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Jordan Mitchell
Venice, Fl5mail.depaul.edu, discover.com, dynamicsignal.com, welltower.com, kpmg.com -
Jordan Mitchell
Austin, Tx1utexas.edu -
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