Managing day-to-day operations of facilities asset management SaaS platform. Let's talk about tags and giving your asset it's voice... or whatever

Equip ID is a PropTech company connecting mechanical equipment to the digital world, using NFC tags to deliver equipment-specific data and supportive content (equipment intelligence) to the field service workforce, optimizing compliance, inspection, testing, maintenance and repair services.

Responsible to develop and execute strategy for paid & organic social, search, and demand channels, while optimizing to improve efficiency and scale. Implement HubSpot (integrating with Salesforce) and build scalable MarTech stack to drive, qualify, and nurture leads while enabling full marketing attribution reporting and providing deep visibility to empower the Sales, Product, and Marketing teams.

Owner responsible for all ongoing management, advisement and continuous improvement of marketing automation processes through Salesforce/Pardot for professional B2B2C channels. Develop and execute advanced, multi-touch lead and nurture campaigns through email & other outlets. Create lead scoring models, build all inbound landing pages and workflow, complete with automated marketing dashboards with accurate, up-to-date, actionable data for sales team.

Owner of contact management strategy for prospects and customers. Overall owner of HubSpot tool. Prospect email strategy through HubSpot, nurture program strategy, and customer email strategy. Owner of all execution of emails to customers and prospects. CPL program execution and strategy, strategy and execution on paid social lead programs, martech stack eval/selection/maintenance/execution, and email sales template execution. Primary on all metrics and reporting. Primary on Salesforce (SFDC) for marketing. Primary Marketing contact, enablement, and support of Enterprise, Mid-Market, Development, and Internal sales teams (approx 30 people)

ServiceChannel provides facility managers with a single platform to source, procure, manage and pay for facility maintenance services from commercial contractors. By providing a real time, web-based view of service data across all trades, locations and contractors, facilities managers drive significant ROI for their organizations without outsourcing or investing in new infrastructure. More than 40,000 contractors use ServiceChannel every day at over 120,000 locations in over 63 countries. For more information, please visit www.servicechannel.com.Responsibilities:-Manage and build out HubSpot content management tools. Create inbound marketing campaigns and build automated workflows to nurture and score leads-Assist to manage strategy for Sales teams to attack existing SalesForce lead database, including creating new processes to increase automation and lessen internal frictions.-Develop, deploy, and analyze outbound email campaigns to our existing SalesForce lead database-Develop, deploy, and analyze campaigns surrounding content creation in order to generate inbound leads-Develop, deploy, and analyze campaigns surrounding paid social media lead generation tools including Facebook, Linkedin, and other various content distribution servicesCurrently split time between headquarter office (NYC) and sales office (Boston). Taking an active hands on approach to sales enablement through in person training and Q&A. Have actively attended and presented at corporate events.

ServiceChannel provides facility managers with a single platform to source, procure, manage and pay for facility maintenance services from commercial contractors. By providing a real time, web-based view of service data across all trades, locations and contractors, facilities managers drive significant ROI for their organizations without outsourcing or investing in new infrastructure. More than 40,000 contractors use ServiceChannel every day at over 120,000 locations in over 63 countries. For more information, please visit www.servicechannel.com.Responsibilities:-Implement, optimize, and manage inbound lead generation strategy via HubSpot including integration with Salesforce for data-driven lead scoring. -Develop strategy surrounding content creation in order to generate inbound leads-Responsible for the development, design, and management public corporate website using Wordpress-Manage public websites including servicechannel.com including strategies focusing on web site UI, web traffic growth and SEO efforts via Wordpress.Integration management between Salesforce and Hubspot for lead generation. aActively attend and present at Lunch & Learn Events, Tradeshows, User Groups and Board Meetings. Related responsibilities include giving corporate marketing presentations, managing event budget, scouting and booking locations, creating and delivering event communications and on-site work including Sales, Logistic support

ServiceChannel provides facility managers with a single platform to source, procure, manage and pay for facility maintenance services from commercial contractors. By providing a real time, web-based view of service data across all trades, locations and contractors, facilities managers drive significant ROI for their organizations without outsourcing or investing in new infrastructure. More than 40,000 contractors use ServiceChannel every day at over 100,000 locations in over 63 countries. For more information, please visit www.servicechannel.com.Responsibilities:Built and Maintained multiple Wordpress hosted corporate websites including corp.servicechannel.com, www.fixxbook.com and www.contractoradvisoryboard.com.Head of Logistics for all Tradeshows, User Groups and Board Meetings. Related responsibilities include managing event budget, scouting and booking locations, creating and delivering event communications and on-site work including Sales, Logistic support, "MC"ing and giving presentations. Approximately 5-10 per year.Build and Distribute all client communications via HTML mailing systems. Experienced in Constant Contact, MailChimp, RealMagnet...Lead Generation and management, responsible for all social media

Responsible for maintaining html emails, wordpress blogs and websites, trade associations lists...