Strategic Partnership Manager
Mosaic Data Solutions
Created partnerships with direct and interactive marketing agencies, consumer products companies, & list/data brokers to design tailored behavioral and demographic data products for both on/offline direct marketing channels (products included Prescreened Credit Card Responder file, Consumer Products Responder file, and Travel Interest Responder file).Responsibilities include prospecting, cold calling, qualifying the opportunity, presenting the solution, customizing the RFP, negotiating price and closing the business.Rented and sold 30 million + user on/offline consumer database to Fortune 500 companies, list brokers, and advertising agencies securing contracts that will result in annual billings in excess of $1 million dollars.Developed and grew sales of permission email marketing to advertising agencies, list brokers, and clients. Sold online CPA advertising, data append services, CPM and CPA email marketing campaigns to advertising agencies, on/offline companies, and list/data brokers.Organically developed Consumerbase brand into industry leading source for online-sourced consumer data to be used for postal, online and tele-direct marketing applications.