Nicholas Jordan Email and Phone Number
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I am an accomplished Campaign Measurement Analyst and Digital Analytics expert with extensive experience in enhancing digital marketing performance and driving strategic growth. With a strong foundation in both marketing and finance, I have a proven track record of leveraging data-driven insights to inform decision-making and optimize campaign effectiveness.Throughout my career, I have successfully managed advertising data, implemented innovative strategies like A/B testing and Dynamic Creative Optimization, and developed automated reporting workflows. My expertise spans digital creative analytics, social/CRM analytics, site analytics, and brand lift research. I excel in creating actionable insights and delivering meaningful reports that drive conversions and enhance customer satisfaction.I am highly proficient in tools such as Tableau, Excel/VBA, Python, SQL, and various analytics platforms, enabling me to analyze complex data sets and provide strategic recommendations. My passion lies in bridging the gap between marketing and advertising through data-driven strategies, continuously seeking innovative ways to achieve business objectives.With a strong analytical mindset and a collaborative approach, I thrive in fast-paced environments and am dedicated to delivering measurable business growth. My goal is to leverage my expertise to drive success and create impactful strategies that align with organizational goals.
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Ford Motor CompanyAnn Arbor, Mi, Us -
Campaign Measurement AnalystFord Motor Company Oct 2024 - PresentDearborn, Michigan, Us
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Optimization StrategistCommonwealth//Mccann Oct 2018 - Oct 2024Detroit, Mi, UsSole proprietor of agency's advertising data; responsible for database management and automated reporting for all Tier-1 Chevrolet brand campaigns, vehicle launches, and always-on retailPrimary role as agency's analytics representative for all external relationshipsDuring tenure, created a process that built A/B testing into standard practice within campaign launches leading to new best practices, increased engagement, and decreased cost of acquisitionSuccessfully implemented Dynamic Creative Optimization across multiple campaigns, resulting in a 50% increase in engagement KPIs -
Senior AnalystMrm//Mccann Sep 2017 - Sep 2018New York, Ny, UsDesigned and implemented an automated reporting workflow using a Data Management Platform and PythonCreated conversion funnels for multiple GM sub-brands, establishing KPIs for conversion analysis; consolidating core reporting, optimizing analyst hours for more time spent on actionable insightsMentored analysts across the practice with innovations, new tools, and execution of strategy -
AnalystMrm//Mccann Oct 2016 - Sep 2017New York, Ny, UsConstructed automated reporting for CRM, Email, Social, OLA, and Site reports utilizing TableauPerformed ad hoc analysis combining many data sources to actionable insights for clientsConnected each channel to acquired credit card accounts to create explicit conversion metricsUtilized Social Listening tools like Brandwatch, Decibel Insight, and Crimson Hexagon to support quantitative data stories
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Attitudinal AnalystGtb Jun 2015 - Oct 2016Detroit, Mi, UsDesigned and implemented a regression model to discover which psychographic attributes drove overall brand favorabilityDesigned and managed RFPs for Ford Motor Company to measure success of Tier 1 automotive digital campaignsDrove campaign research and expanded attitudinal research to integrate with behavioral data to create fully integrated insights and optimizations Supported various ad hoc requests through data analysis to meet key business objectives meeting deadlinesFormulated visualizations from data, analysis, and actionable insightsCreated and presented client facing mid campaign optimizations and ideas for improvementConducted data pulls and deep dives for analysis of tracking studies located on brand-owned web propertiesPresented quarterly enterprise dashboards for web performance based on quantitative and qualitative findings -
Mobile Sales ConsultantBest Buy Nov 2014 - Oct 2015Richfield, Minnesota, Us -
President Of Eastern Michigan University ChapterAmerican Advertising Federation Feb 2014 - Apr 2015Washington, District Of Columbia, Us
Nicholas Jordan Skills
Nicholas Jordan Education Details
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Eastern Michigan UniversityMarketing -
Eastern Michigan UniversityFinance
Frequently Asked Questions about Nicholas Jordan
What company does Nicholas Jordan work for?
Nicholas Jordan works for Ford Motor Company
What is Nicholas Jordan's role at the current company?
Nicholas Jordan's current role is Campaign Measurement Analyst @ Ford Motor Company.
What is Nicholas Jordan's email address?
Nicholas Jordan's email address is ni****@****gtb.com
What is Nicholas Jordan's direct phone number?
Nicholas Jordan's direct phone number is +131361*****
What schools did Nicholas Jordan attend?
Nicholas Jordan attended Eastern Michigan University, Eastern Michigan University.
What are some of Nicholas Jordan's interests?
Nicholas Jordan has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights.
What skills is Nicholas Jordan known for?
Nicholas Jordan has skills like Social Media, Microsoft Excel, Microsoft Office, Advertising, Social Media Marketing, Social Networking, Powerpoint, Marketing, Research, Public Speaking, Web Design, Time Management.
Who are Nicholas Jordan's colleagues?
Nicholas Jordan's colleagues are Débora Kelly Oller, Joseph Arthur Kyei, Daniel Toth, Karen Lazzarini, Raheel Iftikhar Cqe, Cre, Cssbb, Pmp, Harita Chandiran, James Mitchell.
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