As the Senior SEO Manager at VSSL agency, I lead and execute all facets of SEO, including strategy development, on-page optimization, content creation, off-page tactics, and technical SEO. My role encompasses managing client relationships and improving their digital visibility. As the primary SEO expert at VSSL, I take full ownership of the department, ensuring our clients achieve top rankings and sustained organic growth.

As the lead strategist & client success manager, I created SEO strategy from the ground up that guided the success of our clients. I led a team of strategists focusing on on-page and technical SEO as well as the content and link-building departments within the agency. By implementing effective keyword research, understanding client goals, and guiding the on-page and technical SEO process, I helped grow organic traffic to several of our client's sites by over 100%. The included analytics screenshots show client traffic increases during my time in this position.

As the content director at lead generation experts, I created and executed successful SEO campaigns through keyword research-led content creation. I managed a team of writers and copyeditors to create exceptional crawlable content that is now visible at the top of several high-volume search results. I led the charge on developing several pieces of hero content such as pillar pages, infographics, listicles, and more that now generate thousands of visitors per month. With excellent communication and project management skills, I collaborated effectively with cross-functional teams and ensured timely delivery of high-quality content intended for lead generation and conversion optimization.

As the Link Building Director at Lead Generation Experts, I acquired relevant, authoritative, and trustworthy links for 40+ clients with help from my team. This role required me to foster ongoing relationships with valuable link-building contacts. I applied a variety of link-building tactics such as project submissions, digital PR outreach, ego-bait content creation, infographic campaigns, competitor link analysis, and others.

Venture Supply is a men’s apparel company I started after learning about unethical elephant treatment while living in Thailand. I wanted to create a brand that reflected my personal interests of travel and the outdoors while promoting a brand story with distinctive and ethical roots. Through venture supply, I quickly learned about garment design and manufacturing — two fields that were previously foreign to me. This experience showcases my eagerness and rapid capacity for learning new skills and my ability to be an independent self-starter.

I worked as a freelancer from 2017 to 2019 for various E-commerce entities owned by the Thousand Shores brand. I created visual media for Thousand Shores used for organic content and paid advertising initiatives. I increased sales and conversion rates while growing account followings and expanding brand exposure. My responsibilities also included press release writing, report creation, CRM activities, SEO backlinking, and contest/giveaway management.

Circa Interactive is the premier digital marketing agency in higher education. Since opening in 2011, Circa Interactive has helped more than 60 degree programs increase lead flow, build brand awareness, and generate more students. Several clients include Pearson Embanet, Calwestern School of Law, the University of Central Florida and Rollins College.My position at Circa Interactive encompassed a variety of digital marketing responsibilities geared toward improving SEO for our clients. From general link-building to infographic design and social media management, I was responsible for many day-to-day operations of the company. I oversaw an international team of graphic design specialists as the lead designer and was the acting editor for infographics, videos, and all media being distributed. I was responsible for our clients' social media content/schedul, implementing a balance of client goals and creative messaging.I also write for the company blog, the Higher Ed Marketing Journal (below).