Paid Search & Mobile App User AcquisitionManage and expand paid search campaigns, ad groups, keyword lists and ad copy using search engine interfaces, Kenshoo Search, Search Ads 360, desktop editor tools and bulksheets across Google Ads (AdWords), Microsoft Advertising (Bing Ads), and Oath/Verizon Media (Yahoo Gemini) across multiple GoodRx product lines (GoodRx, GoodRx Gold, RxSaver, HeyDoctor, GoodRx Care, and Iodine). Leverage data insights about user behavior by analyzing metrics such as click navigation, landing page performance and conversion in order to drive improved results. Complete ad-hoc reporting and analyses to identify recommended action items to improve daily campaign performance. Manage paid user acquisition effort for the #1 Medical app on Google Play and Apple App Store through Apple Search Ads (Advanced), Google App Campaigns, Microsoft Ads, Waze Ads, third-party ad network partnerships and AppsFlyer MMP. Oversee content and native advertising strategy through third-party content discovery and programmatic display platforms. Utilize best practices and knowledge to stay current with developing trends and competitive landscape in the paid search and online media ecosystems.

Paid SearchManaged all paid traffic campaigns to further revenue growth and increase qualified search traffic via third-party paid media channels and platforms. Created, managed, and analyzed paid search and display campaigns across multiple platforms to meet revenue, conversion and profit goals within the higher education lead generation industry through use of Marin Search, search engine interfaces, desktop editor tools, and bulksheets. Managed monthly spend of $100k+ across Google AdWords, Bing Ads, and Yahoo Gemini with focus on maximum efficiency and effectiveness. Drove continued optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management and bid adjustment. Utilized best practices and stayed current on developing trends and competitive landscape within the paid search ecosystem.

Affiliate PartnershipsManaged multiple strategic relationships in an effort to increase revenue and drive lead generation within the higher education vertical. Oversaw all technical implementation for strategic partners within API platform, acting as main liaison for troubleshooting and initial configuration and set-up. Provided partners with actionable recommendations for campaign optimizations based upon data analysis and identification of new opportunities. Fiscally responsible for reconciling accounting activity for strategic partners and managed monthly publisher payments. Analyzed ROAS and performance of online marketing campaigns with focus on internal KPIs in monthly revenue metrics report for accounting and financial purposes.

Affiliate PartnershipsManaged multiple client relationships within a publisher network for a fast-growing online market research technology company. Acquired users for domestic and international market research panels through execution of customized technology deals, affiliate marketing, and direct website relationships that spanned all areas of the online advertising space including virtual currency (online gaming), incentive/rewards sites, brands, and ad networks.

Assisted in the development of large scale branded partnership deals that helped to benefit and promote Universal Music Group artists. Managed social media accounts for the Pepsi Loot iPhone app campaign. Assisted in hosting weekly in-house live artist performances. Created comprehensive marketing decks for prospective partners.

Researched and developed food service sustainability initiatives, tracked and analyzed sales and product mix movement for multiple retail locations, researched and compiled competitive local product prices for retail comparisons.

Supported university department that oversaw all university-owned and managed real estate. Assisted in property management for four separate non-profit business entities. Acted as department liaison between tenants and maintenance vendors. Processed transactional real estate paperwork for due diligence purposes. Managed accounts payable and accounts receivable.

Researched global business culture and etiquette for a London-based intercultural training firm. Drafted country-specific business guides for clientele. Edited materials for business and commercial purposes.