• Manage the day-to-day operations of BoxoUSA.com via Shopify Plus Admin.• Updated the company website to a Shopify 2.0 theme and optimized the website to boost conversion rate by reducing friction in the customer journey.• Implemented applications to engage customers post sale and compile reviews and feedback on products and website experience.• Work with developers in order to link Shopify and Netsuite presence so that inventory and financials are correctly synced to the ERP.• Coordinated the implementation of Avalara sales tax compliance software in order to properly collect, report, and file state and federal sales taxes.

• Improved eCommerce sales from $23,000 in year 1 to over $472,000 in year 5, increased website traffic by 3,634% over 5 years through Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising, and managed a team of employees across multiple departments.• Maintained full ownership of the company's Shopify store and managed all aspects of the Shopify based business including order fulfillment, customer service, inventory management, accounting, and marketing.• Designed an eCommerce website in Shopify and Shopify Plus, optimized the user experience and user interface.• Analyzed data using Google Analytics and Shopify to build customer personas, which resulted in a 369% increase in online orders and a 499% increase in sales in 1 year.• Managed inventory levels of 1400+ SKU's and published new product listings with information and photography.• Increased conversion rate by 10% and order value by 25% year over year by implementing CRO strategies and tactics; such as creating a custom 404 page with trending products and a responsive category menu.• Created training material, standard operating procedures, and documentation for employees to perform order fulfillment, inventory management, sales, and customer service.

• Managed an inventory of over 2000 SKU's across Amazon and eBay in addition to an eCommerce website.• Packed and shipped up to 100 orders a day, increasing the efficiency of shipping times and reducing the number of customer complain.• Increased the repeat customer rate by providing high quality customer service.• Managed shipments with UPS, DHL, FedEx, and USPS, resulting in the lowest cost to the company and the customer for a total of 500+ packages per week.• Developed marketing materials and created ads for local businesses using adobe photoshop and other creative tools to increase sales.

• Supervised a team of 3-5 associates in a retail environment and managed the store effectively, including opening and closing the store, and handling finances, to assist the store manager in daily operations.• Gained experience in retail management and sales.• Improved store inventory accuracy by managing inventory transfers and returns to vendors.• Coordinated events with local businesses and community organizations, resulting in increased customer traffic and sales.• Assisted in the coordination of the grand opening of a new retail store by setting up promotional material and staffing the event with a team of 12 employees.