Jordan Rohde Ii, M.S. Email & Phone Number

Littleton, CO, US

Strategic support to the Restaurant and Hospitality Industries in all areas of Marketing and Business Development.

NY, NY, US

Englewood, CO, US

Cutting edge technology in loyalty and reward programs supporting retail, restaurants, hospitality and more businesses. Finally, the owner/operator and marketing professionals can directly influence new and current consumers through market intelligence. No equipment required - just a willingness to grow your business through direct consumer interaction.

Englewood, CO, US

Developed online seminars in support of company objectives.

• Developed Strategies/Tactics Leading to Reversal of 20% Colorado Sales Declines and 10% Increases in Texas Sales
• Led Development /Execution of First Attitude and Usage Study via Internet Survey Process Leading to Programs to Improve Service and Food Quality
• Developed and Executed Successful Unit/Market Wide Programs Despite a 50% Reduction in Marketing Funds
• Led the Development/Execution of Two New Advertising Campaigns
• Led the Development/Execution of Direct Mail Campaigns in Declining/Slow Volume Units Resulting in Twelve Percent Sales Increases at Unit Level
• Produced New, Unique On Line Local Store/Guerrilla Marketing Programs for Simple/Inexpensive Unit Use

• Franchisee for Temporary Staffing, Management Recruiting Brands plus Consulting to the Hospitality, Resort, Casino, Restaurant and Food Service industries.
• Convinced Franchiser to expand into the Denver market.
• Successfully opened with Year I sales of $600K (1995)
• Named Franchisee of the Year in 2000 - Total Sales of $2.0MM
• Managing a staff of 10 full time and 1,500 part time employees.
• Opened 250+ new accounts in ten years

• Charged with establishing a marketing function within each concept; identifying guest perception and attitudes; develop/implement strategies and tactics (Advertising & Promotion) to improve guest perception/patronage.
• Developed and implemented the first comprehensive guest research programs for expectation tracking.
• Successfully led repositioning of both Houlihan's and Darryl's brands into contemporary adult and regional cuisine concepts respectively leading to a minimum 8% increase in combined sales.

Consulting within the Food Service Industry focused in the areas of Marketing, Promotion, Guest Service, Training and Strategic PlanningSupport of Advertising Agencies with focus on Full Service Restaurant Concepts

All Marketing Responsibilities for seven unit full service restaurant chain based in Dallas with annual sales of $18MM

• Prufrock Restaurants was a $130MM division of $300MM Unigate Management Group of London, U.K. Prufrock managed 90+ company and franchised Black-eyed Pea & 4 Dixie House Restaurants in 10 states.
• Responsibilities included strategic & annual planning, business analysis, advertising strategy, development & execution, promotion planning & execution, menu strategy, design, pricing/execution, guest research.
• Increased comparable unit volumes over 20% in Year I marketing plan through combined advertising/promotion plans. Years II, II & IV up 16%, 12% and 8% respectively.
• Successfully Led Marketing for 40 new units over 3 + years at one-third original marketing costs to open.
• Successfully established a franchise marketing planning system with sales increases equal to or exceeding those of corporate units.

Northville, Michigan, US

Monroe Automotive Equipment Company, a $400 MM division of $1.2 billion Tenneco Automotive Group, was America's leading producer of ride control (shock absorbers) products.Responsible for all Marketing planning, execution, advertising, promotions, marketing research, agency management (JWT and Promotional Agencies)

US

• A decade long career in brand management and financial analysis with exposure to all aspects of brand management, new product development, acquisitions, consumer research, advertising, trade & consumer promotion.
• Marketing Manager - Apollo Foods Division (1984 - 1986)
• Marketing Manager/Product Manager/Assistant Product Manager/ Financial Analyst (1976 - 1984) for Green Giant Frozen Entrees, American Beauty Pasta, Hungry Jack/Big County/1896 Biscuits and financial analysis support to.
• Led and Executed all business and marketing responsibilities of individual Brands.

Master Of Science, Management

Bba, Accounting