Manager, Research & Strategy
Carmel, Indiana, United States
• Managed the RFP process, serving as compliance officer and final proofreader for both government and vendor-issued RFPs• Oversaw internal strategic initiatives that crossed multiple departments including market mapping and tracking enterprise membership commitments• Created account and contact target lists for sales and marketing outreach leveraging ZoomInfo, LinkedIn Sales Navigator, and Salesforce• Conducted extensive internet research to create in-depth contact profiles that included professional history, publications, presentations, awards, and past interactions with the company for use in crafting personal outreaches to sales targets and questions for podcast and panel guests• Collaborated with Marketing, Product Management, and Sales Departments to create marketing collateral and presentations for external use• Conducted industry research and competitor analyses for use in internal strategic decision-making• Attended health IT and policy conferences, webinars, and presentations to brief staff on developing trends, practices, and regulations that affected sales and product management