• Led the Paid Social department at BVK, managing team performance and personal growth, while actively leading paid social strategy for key clients.• Developed internal processes and resources to improve efficiency, resulting in a 64% decrease in client CPC and a 71% decrease in cost/conversion.• Lowered client CPC by 64% and decreased cost/conversion by 71% via targeting optimization and content creative insight analysis.

Manage paid media performance across all digital channels, ensuring proper goal alignment, budget allocation, and KPI performance against industry benchmarks.Implement consideration phase segmentation - breaking down the customer journey into stages and assigning proper KPIs based on the goals for that portion of the journey.Present performance reports directly to clients across a variety of cadences. These reports evaluate the cross-channel mix and the effectiveness of each channel.Lead the strategy for building custom reporting dashboards for each client in the Salesforce tool Datorama.Provide thought leadership for the agency in data-based insight from media performance. Incorrectly interpreting insights can have extremely detrimental effects on performance and client relationships. I help to avoid those pitfalls by ensuring our internal and external teams are properly evaluating data.Overall, my role is a bit of an internal auditor, ensuring the initial strategy is being accomplished, identifying potential optimizations, and informing future media plans.

Led the strategy and implementation for all paid media campaigns across all channels.Managed the cross-channel team of media buyers for all accounts.Responsible for the evaluation and recommendation for SEO services.Managed the organic social content strategy, providing macro direction for content and engagement tactics across all clients.Involved in all new business pitches pertaining to digital media.

I specialize in helping new brands establish market presence and increase scale by leveraging paid and owned media. The primary channels I consistently manage are paid social, paid search, on-site content, SEO, and email marketing.Create tailored media plans spanning multiple channels to drive efficient reach and nurture leads to conversion. While efficiency KPIs are tracked bi-weekly, my focus is always increasing overall revenue over time.Optimize weekly performance in-platform against budget and KPI goals with bi-weekly calls to discuss growth opportunities with the client.

Responsible for crafting the strategy, planning the execution, and managing the ongoing optimization for all digital channels for the agency.Involved in all paid media pitches for new business to share our vision for their potential and our creative solutions to achieve that potential.Managed the organic social team to craft brand voice and leverage influencers, engagement strategies, and brand co-ops to increase social klout.Nurtured client relationships including brand goals, performance KPIs, and ensuring Ameba is consistently exceeding our client's goals and expectations.Enhanced agency process and workflow by implementing new forms to optimize and organize inter-department information exchange and documentation.

Develop paid search & paid social media plans and campaigns that surpass established client KPIs including but not limited to ROAS, CPC, CTR, and CPV.Utilize in-platform and third-party tools to identify the most effective audience segments to recommend budget, pacing, and asset utilization for new business and existing clients.Generate and present weekly to yearly reports with social data analysis and reasoning to recommend optimizations to the client.Keep Engine at the forefront of paid search and social features, best practices, and platform changes through deep relationships with platform reps and ongoing research.

Create & implement all marketing campaigns, spanning digital, print, and face-to-face channels.Manage online presence including: website, paid search, social media, web advertising, relevant online communities, and expanding our domain presence to other sites.Monitor web and sales analytics across multiple platforms, and integrate them into one dashboard to generate next-level insights and KPIs from integrated metrics.Primary designer and copywriter for email campaigns, blog posts, landing pages, and onesheets.Increased ROI for leads attributed to paid media by 1,076%. This was accomplished by heavily optimizing our paid search strategy, implementing CRM capability with on-site chat, and a robust engagement strategy across programmatic and email channels.

Manage the brand strategy as well as develop and execute marketing campaigns for all 5 divisions (Video, Design, Photography, Audio, and Television)Identify business opportunities and implement campaigns to turn those opportunities into clients.Produce marketing proposals for new business pitches and incremental campaigns for clients.Oversee all promotional events, projects, and campaigns.

Manage digital channels and resources while working with multiple agencies for implementation.Assist with the organization and distribution of POP kits for Evinrude’s dealers and events.Manage pro anglers, skiers, and TV hosts who are sponsored by Evinrude to best leverage their value and resources.

Identify all digital needs for local businesses including SEO (search engine optimization), ORM (online reputation management), and digital content (social media/blogs); and turn those weaknesses into strengths. I work with the business owners to identify business growth opportunities and manage their digital media to accomplish those goals.

Identify new digital channels and platforms to increase the profitability and sustainability of the hyper-local news source.Implement new digital channels and platforms by training current staff, selling to merchants, managing marketing, and managing growth strategies.Member of multiple committees focused on utilizing technology to evolve and adapt to changes in the information industry.