Digital point of contact for United States Official Rolex Jewelers; 200+ businesses. Managed Quality Review Program, ensuring ORJ websites comply with Rolex Digital Guidelines.Worked closely with Preferred Website Agencies to ensure timely updates to ORJ websites when requested.Assisted with implementation of hardcoded Rolex website solutions and seasonal content updates on ORJ websites.Reviewed all Rolex-provided Adobe Tracking Codes on ORJ websites and educated partners on proper implementation, resulting in a 92% YoY increase in tracking code functionality leading to improved data accuracy.

Assisted in development of email marketing calendars.Created and executed email briefs across Creative, Marketing, and Regulatory Teams.Developed automated email campaigns (Welcome, Thank You, Winback, Cart Abandon).Analyzed email performance to develop segmentation and send time strategies to improve open and click through rates. Managed email service provider migration and successfully executed IP warm up plan with third party agency, ReturnPath.Developed reporting method to track digital performance against daily/monthly/yearly sales goals.Worked closely with media agencies and affiliate partners to launch and optimize campaigns.

Brands: CeraVe, AcneFree, AmbiDeveloped Amazon A+ pages following acquisition of brands from Valeant.Drafted SEO optimized product titles and descriptions.

Brands: SkinCeuticals, La Roche Posay, Dermablend and VichyServed as the main point of contact for eRetailers - Dermstore, The Hut Group, and LovelySkin.Developed and executed marketing and promotions plans for eRetail websites.Created digital activation strategy for new products, including top seller SkinCeuticals HA Intensifier and Vichy LiftActiv Vitamin C for implementation across eRetailer digital platforms.Reported monthly sell-in/out to analyze growth and overall eRetail performance.Developed reporting method to track sell-out by sku to identify product trends to optimize marketing campaigns.Managed product assortment on eRetail websites and provided recommendations for future purchase orders based on sell out and marketing plans.

Developed several non-transactional websites for the company’s continuing educational services.Managed creation and execution of Social Media calendar.Community management across Facebook, Twitter, and LinkedIn.

Researched and identified potential retail partners for wholesale; drafted and sent pitch letters.Communicated with global vendors and suppliers to source materials for production.Tracked fabric development, production, and delivery from start to finish.