Jordan Bishop Email & Phone Number

Louisville, Kentucky, Us

Humana is a leading health and well-being company.In this role, I lead the planning, development, and execution of annual marketing strategies supporting prospective and enrolled members in Humana’s Group Medicare products, including strategies to support growth, member engagement, and retention. Assist with B2B marketing strategies to prospective clients, brokers, and others; build relationships.My successes included:• Attained significant savings and received the “Humana Star Award” (2024); led a cross-functional ‘Digital-First’ engagement initiative to refine contact information for consumers and sales prospects.• Generated substantial annual revenue and received the “Humana Star Award” (2022); secured 19K new Group Medicare members by directing a successful multi-channel marketing strategy.• Grew member portal registration 85% YOY and received the “Humana Star Award” (2021); optimized the content strategy.• Successfully grew attendance for educational webinars and seminars 14% YOY and decreased average cost per attendee; managed a multi-million dollar budget/forecast.• Increased group membership attraction and retention; created a member value proposition for Medicare products.• Established the inaugural Employee Engagement and Diversity Council for the Employer Group Marketing Team.

Louisville, Kentucky, Us

I identified and implemented programs to influence providers, members, and market leaders toward value-based relationships and improved quality metrics. Collaborated on the development of a self-service digital dashboard for Stars-Group Medicare, providing real-time visibility for current clients; supplied strategic consulting on UX/design.Key accomplishments included:• Recognized with the “Humana Star Award” (2021) for developing a national wellness calendar strategy, successfully reached 3M Medicare members nationwide.• Created more personalized outreach campaigns and achieved a 70% open rate; led a test pilot to gather member behavior and psychographics and developed targeted personas.

Louisville, Kentucky, Us

I led and developed member-centric, multi-channel business campaigns to engage and improve members’ overall health and well-being. Collaborated with clinical teams to create marketing campaigns focused on enhancing patient outcomes; served as a business consultant for Medicare Stars Quality Team, Commercial, and Medicaid.My achievements included:• Key contributor to improving Humana’s average Star rating from 4.08 to 4.22; developed data-driven member engagement marketing strategies and led all aspects of the campaign management.• Generated significant revenue and was recognized with the “Humana Star Award” (2020); led the marketing and content strategy for distributing 1.2M preventive test kits to Humana members during COVID-19.

Baltimore, Md, Us

Johns Hopkins Medicine is a leading health system and academic institution in the U.S.I directed marketing and sales efforts to increase awareness and patient volume for the Department of Surgical Oncology, Emergency and Trauma, Armstrong Institute for Patient Safety and Quality, and Physical Medicine and Rehabilitation; managed 2 team members. Coordinated national marketing and communications strategies to consumers and physicians, including social media, e-mail marketing, national healthcare conferences and seminars, and SEM/SEO.Major successes included:• Generated substantial annual revenue increase; developed and launched a full-scale marketing and business plan for patient safety workshops and online learning services.• Increased social media traffic 600%; served as a subject expert to manage Clinical Connection, official website and e-newsletter targeted to healthcare providers to drive business goals.• Conducted weekly presentations to physicians, hospital administrators, and C-Suite; provided customized solutions.• Recognized with 2 “Best Physician-Focused Website Awards” at the eHealthcare Leadership Awards (2017 and 2019).

Baltimore, Md, Us

I delivered the development and essential support of marketing strategies to increase market share,patient visits, surgical activities, and revenue growth; collaborated with the Department of Surgery, Bloodless Medicine and Surgery, and Plastic and Reconstructive Surgery. Managed numerous projects including over 30 videos, 15 health seminars/community events, and over 30 search engine marketing and social media campaigns; launched a new website for the Division of Hepatobiliary and Pancreatic Surgery Program.During my time in this position, I increased the patient volume 25% through the development and implementation of a marketing strategy for Bloodless Medicine and Surgery; elevated Facebook engagements 600% during the first year by monitoring consumer activities and posting customized relevant health content; highlighted clinical and research advancements from the Department of Surgery by overseeing the Johns Hopkins Surgery publication sent to 15,000 referring physicians throughout the U.S.; and was recognized with the Gold Award for project managing the Lung Cancer: A Guide for Patients & Caregivers e-book.

Baltimore, Md, Us

I oversaw the Johns Hopkins Medicine social media pages, including Facebook (600K followers), Twitter (540K followers), LinkedIn (60K followers) and other outlets. Wrote content and handled monitoring and crisis communications. Reported on social media analytics, monitored KPIs and helped establish digital strategy using various analytics tools such as Radian6 and HootSuite.In addition, I managed e-mail marketing for the institution -- directly overseeing hundreds of thousands of emails a year. Wrote, designed, and distributed Your Health, a monthly e-newsletter of health and research news from Johns Hopkins Medicine. www.hopkinsmedicine.org/yourhealth. Worked with service line marketing, media relations, and web content teams, among others, to integrate web and social media into successful marketing campaigns. Recognized with two awards: "Best Overall Social Media Strategy Award" and "Gold Award" for Best Twitter Account.

I managed media relations, promotions, advertising, marketing, website maintenance, e-newsletters, and social media statewide; provided assistance with the print and web design. Served as editor-in-chief of the website; composed all published stories including press releases, event recaps, and featured stores; wrote event programs, event scripts, and direct marketing pieces. I also achieved significant program media coverage including CNN.com, Baltimore Sun, Washington Post, SI.com, and Baltimore Magazine through strategic relationship building.

Master Of Business Administration - Mba, Multi/Interdisciplinary Studies

Master Of Arts (M.A.), Communication

Bachelor Of Science - Bs, Journalism