Jordan Bishop

Jordan Bishop Email and Phone Number

Marketing Leader • Product Management • Healthcare Industry • Business Development • Brand Management • Business Transformation @ Humana
Jordan Bishop's Location
Louisville, Kentucky, United States, United States
Jordan Bishop's Contact Details
About Jordan Bishop

✦ Summary ✦As an accomplished Marketing Leader, I’ve found my successes have been achieved by effectively developing and leading strategic initiatives to consumers and decision-makers to increase market share, sales volume, and product awareness. I specialize in product development and management, designing and executing strategies to align marketing initiatives with corporate objectives, and leading traditional and digital omnichannel marketing strategies from concept to completion. I am also proficient in data analysis, market research, branding, and value proposition creation for respective product lines.✦ Areas of Expertise ✦Marketing Operations Management • Healthcare Industry • Product Development & Management • Brand Management • Digital & Social Media Marketing • Omnichannel Campaigns • SEO & SEM • Advertising • Performance Marketing • Content Management • Business Development • Public Relations • Customer Experience Strategies • Relationship Building & Management • Negotiations • Team Building & Leadership • High Performance Culture • Budgeting • Strategic Planning & Execution • Project Management • Change Management • Innovative Solutions & Improvements • and more…✦ Key Achievements ✦▸ Consistently exceeded market performance metrics; received multiple awards and recognitions.▸ Grew group membership attraction and retention; designed a member value proposition for products.▸ Developed a national wellness calendar strategy reaching 3M Medicare members nationwide.▸ Contributed to enhancing the organization’s average Star rating from 4.08 to 4.22; developed data-driven member engagement marketing strategies.▸ Led the marketing and content strategy for distributing 1.2M preventive test kits to members during COVID-19.

Jordan Bishop's Current Company Details
Humana

Humana

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Marketing Leader • Product Management • Healthcare Industry • Business Development • Brand Management • Business Transformation
Jordan Bishop Work Experience Details
  • Humana
    Marketing Product Lead
    Humana 2021 - Present
    Louisville, Kentucky, Us
    Humana is a leading health and well-being company.In this role, I lead the planning, development, and execution of annual marketing strategies supporting prospective and enrolled members in Humana’s Group Medicare products, including strategies to support growth, member engagement, and retention. Assist with B2B marketing strategies to prospective clients, brokers, and others; build relationships.My successes included:• Attained significant savings and received the “Humana Star Award” (2024); led a cross-functional ‘Digital-First’ engagement initiative to refine contact information for consumers and sales prospects.• Generated substantial annual revenue and received the “Humana Star Award” (2022); secured 19K new Group Medicare members by directing a successful multi-channel marketing strategy.• Grew member portal registration 85% YOY and received the “Humana Star Award” (2021); optimized the content strategy.• Successfully grew attendance for educational webinars and seminars 14% YOY and decreased average cost per attendee; managed a multi-million dollar budget/forecast.• Increased group membership attraction and retention; created a member value proposition for Medicare products.• Established the inaugural Employee Engagement and Diversity Council for the Employer Group Marketing Team.
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  • Humana
    Stars Senior Program Delivery Professional
    Humana 2020 - 2021
    Louisville, Kentucky, Us
    I identified and implemented programs to influence providers, members, and market leaders toward value-based relationships and improved quality metrics. Collaborated on the development of a self-service digital dashboard for Stars-Group Medicare, providing real-time visibility for current clients; supplied strategic consulting on UX/design.Key accomplishments included:• Recognized with the “Humana Star Award” (2021) for developing a national wellness calendar strategy, successfully reached 3M Medicare members nationwide.• Created more personalized outreach campaigns and achieved a 70% open rate; led a test pilot to gather member behavior and psychographics and developed targeted personas.
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  • Humana
    Senior Crm Marketing Professional
    Humana 2019 - 2020
    Louisville, Kentucky, Us
    I led and developed member-centric, multi-channel business campaigns to engage and improve members’ overall health and well-being. Collaborated with clinical teams to create marketing campaigns focused on enhancing patient outcomes; served as a business consultant for Medicare Stars Quality Team, Commercial, and Medicaid.My achievements included:• Key contributor to improving Humana’s average Star rating from 4.08 to 4.22; developed data-driven member engagement marketing strategies and led all aspects of the campaign management.• Generated significant revenue and was recognized with the “Humana Star Award” (2020); led the marketing and content strategy for distributing 1.2M preventive test kits to Humana members during COVID-19.
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  • Johns Hopkins Medicine
    Marketing Manager
    Johns Hopkins Medicine 2016 - 2019
    Baltimore, Md, Us
    Johns Hopkins Medicine is a leading health system and academic institution in the U.S.I directed marketing and sales efforts to increase awareness and patient volume for the Department of Surgical Oncology, Emergency and Trauma, Armstrong Institute for Patient Safety and Quality, and Physical Medicine and Rehabilitation; managed 2 team members. Coordinated national marketing and communications strategies to consumers and physicians, including social media, e-mail marketing, national healthcare conferences and seminars, and SEM/SEO.Major successes included:• Generated substantial annual revenue increase; developed and launched a full-scale marketing and business plan for patient safety workshops and online learning services.• Increased social media traffic 600%; served as a subject expert to manage Clinical Connection, official website and e-newsletter targeted to healthcare providers to drive business goals.• Conducted weekly presentations to physicians, hospital administrators, and C-Suite; provided customized solutions.• Recognized with 2 “Best Physician-Focused Website Awards” at the eHealthcare Leadership Awards (2017 and 2019).
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  • Johns Hopkins Medicine
    Marketing Project Administrator
    Johns Hopkins Medicine 2015 - 2016
    Baltimore, Md, Us
    I delivered the development and essential support of marketing strategies to increase market share,patient visits, surgical activities, and revenue growth; collaborated with the Department of Surgery, Bloodless Medicine and Surgery, and Plastic and Reconstructive Surgery. Managed numerous projects including over 30 videos, 15 health seminars/community events, and over 30 search engine marketing and social media campaigns; launched a new website for the Division of Hepatobiliary and Pancreatic Surgery Program.During my time in this position, I increased the patient volume 25% through the development and implementation of a marketing strategy for Bloodless Medicine and Surgery; elevated Facebook engagements 600% during the first year by monitoring consumer activities and posting customized relevant health content; highlighted clinical and research advancements from the Department of Surgery by overseeing the Johns Hopkins Surgery publication sent to 15,000 referring physicians throughout the U.S.; and was recognized with the Gold Award for project managing the Lung Cancer: A Guide for Patients & Caregivers e-book.
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  • Johns Hopkins Medicine
    Internet Marketing Specialist
    Johns Hopkins Medicine Jan 2012 - Apr 2015
    Baltimore, Md, Us
    I oversaw the Johns Hopkins Medicine social media pages, including Facebook (600K followers), Twitter (540K followers), LinkedIn (60K followers) and other outlets. Wrote content and handled monitoring and crisis communications. Reported on social media analytics, monitored KPIs and helped establish digital strategy using various analytics tools such as Radian6 and HootSuite.In addition, I managed e-mail marketing for the institution -- directly overseeing hundreds of thousands of emails a year. Wrote, designed, and distributed Your Health, a monthly e-newsletter of health and research news from Johns Hopkins Medicine. www.hopkinsmedicine.org/yourhealth. Worked with service line marketing, media relations, and web content teams, among others, to integrate web and social media into successful marketing campaigns. Recognized with two awards: "Best Overall Social Media Strategy Award" and "Gold Award" for Best Twitter Account.
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  • Special Olympics Maryland
    Public Relations Coordinator
    Special Olympics Maryland 2010 - 2012
    I managed media relations, promotions, advertising, marketing, website maintenance, e-newsletters, and social media statewide; provided assistance with the print and web design. Served as editor-in-chief of the website; composed all published stories including press releases, event recaps, and featured stores; wrote event programs, event scripts, and direct marketing pieces. I also achieved significant program media coverage including CNN.com, Baltimore Sun, Washington Post, SI.com, and Baltimore Magazine through strategic relationship building.
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Jordan Bishop Skills

Media Relations Public Relations Social Media Email Marketing Online Marketing Newsletters Marketing Communications Sports Internal Communications E Newsletter Seo Sem Graphic Design Web Design Direct Marketing Journalism Digital Marketing Marketing Event Planning Press Releases Google Analytics Adobe Creative Suite Online Advertising Web Content Social Media Marketing Facebook Marketing Advertising Integrated Marketing Marketing Strategy

Jordan Bishop Education Details

  • Loyola University Maryland
    Loyola University Maryland
    Multi/Interdisciplinary Studies
  • Notre Dame Of Maryland University
    Notre Dame Of Maryland University
    Communication
  • University Of Kentucky
    University Of Kentucky
    Journalism

Frequently Asked Questions about Jordan Bishop

What company does Jordan Bishop work for?

Jordan Bishop works for Humana

What is Jordan Bishop's role at the current company?

Jordan Bishop's current role is Marketing Leader • Product Management • Healthcare Industry • Business Development • Brand Management • Business Transformation.

What is Jordan Bishop's email address?

Jordan Bishop's email address is jw****@****ail.com

What is Jordan Bishop's direct phone number?

Jordan Bishop's direct phone number is +141070*****

What schools did Jordan Bishop attend?

Jordan Bishop attended Loyola University Maryland, Notre Dame Of Maryland University, University Of Kentucky.

What are some of Jordan Bishop's interests?

Jordan Bishop has interest in Spending Time With Family, Friends And Beagle, Education, Reading, Holly, Playing Soccer And Tennis, Visiting Ballparks, Hanging With Family And Friends, Watching Hoops, Arts And Culture.

What skills is Jordan Bishop known for?

Jordan Bishop has skills like Media Relations, Public Relations, Social Media, Email Marketing, Online Marketing, Newsletters, Marketing Communications, Sports, Internal Communications, E Newsletter, Seo, Sem.

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