-Launched lifecycle marketing campaigns from concept through analysis -Managed high-impact projects involving teams including brand, product, operations, machine learning, and analytics-Owned all initiatives for “evergreen discovery” work stream, a work stream of net new initiatives to expand the lifecycle team’s scope beyond trigger-based emails

Managed the team responsible for the strategy and execution of sending 650 million emails annually.ShopRunner was acquired by FedEx in 2020.

Managed strategy, creation, execution and performance analysis of:-Email marketing campaigns-Direct mail campaigns-Retargeting campaigns-Marketing automation-Blog & SEO-B2C marketing campaigns

-Managed event-triggered automated marketing campaigns with Responsys-Grew email, direct mail and SMS channels to drive retention-Multivariate testing to improve conversion and customer experienceEnova (NYSE: ENVA) is a leading provider of online financial services powered by cutting edge technologies and analytics. Enova offers lending services in the United States and globally with recently launched pilot programs in Brazil, as well as a line of credit product to serve the needs of small businesses in the U.S. Enova uses its proprietary technology, analytics and customer service capabilities to quickly evaluate, underwrite and fund loans in order to offer customers credit when and how they want it. Headquartered in Chicago, Enova has more than 1,100 employees serving its online customers across the globe.