With deep FMCG experience in e-Business & digital, I've been responsible for creating the Digital Commerce business and digital strategies in P&G Southern Europe, delivering best in class regional results, sustainable top and bottom line growth and taking P&G portfolio to premium shares in the online channel. I've made P&G Southern Europe Digital Commerce business Go-To-Market strategies and organizational model the inspiration for all EU P&G countries, which are now following what I have executed.I'm also pioneering a new organizational digital set up where there are no boundaries between Sales, Marketing and Media. Retail Digital Media is a reality now and will be an important part of the future of companies who want to leapfrog in Digital. All brands must have a full funnel approach in order to ignite the right level of traffic, consumers reach and sales. That full funnel needs to leverage brand & retailers capabilities. If any brand wants to get there, it is crucial to have the right team, with the right skills and profile. All Digital Commerce teams should embrace this vision.On top of being a key enabler of improving P&G digital equity and capabilities by building strong partnerships with all leading digital innovation ecosystems, I've led winning strategies in the different e-commerce platforms (Brick & Clicks, Amazon, Alibaba Group, last milers and other Pure Players), from organizational design to Go To Market differentiated strategies, which has allowed P&G be consistently recognized by retailers as preferred supplier in e-commerce/digital.Skills: e-commerce, e-Business, digital commerce, retail digital media, Amazon, omnichannel, digital transformation, FMCG, winning organizational set up in digital disruption times, corporate cultural change, international teams management, commercial negotiations with leading retailers.