As a Creative Director and brand curator with extensive experience across various sectors, I bring over 20 years of expertise in crafting the visual and strategic identity of brands. My professional journey began in the mass-market sector, where I led creative projects for renowned brands like Nestlé, Danone, and SEAT, gaining valuable insights into diverse market dynamics.In the past ten years, I have pivoted to focus on the luxury domain, especially in food and beverage, collaborating with esteemed brands such as The Macallan and El Celler de Can Roca. My approach combines creative excellence with a strategic point of view, ensuring that every narrative not only captures the brand's essence but also aligns with broader business objectives. This blend of creativity and strategic thinking is key to crafting stories that resonate with sophisticated audiences and elevate the brand experience.Operating at an international level and developing productions in Hong Kong, London, New York, Mexico, and Paris, my work spans from Barcelona to Scotland. This allows me to bring a global perspective and diverse cultural understanding to each project. I am passionate about bringing together elegance and innovation in my work, always aiming to enhance brand value and market position.