Cima Health develops and markets software for professionals in the Health sector. Cita.iO, our main product, is an advanced platform which allows to manage any medical office.

Strategic Finances Professor

Fem Safareig has two laundrettes in Barcelona

Blue is a new brand of shoes designed in Barcelona. Our shoes are cool, comfortable and with excellent value per money. We update classic models to the 21st century trends.

Flamagas sells lighters in more than 100 countries under the Clipper brand. Clipper is the third lighters brand in the world. As International Marketing Director, I worked together with the Sales team to improve Flamagas business in main markets (UK, China, Italy, Turkey, Spain, United States...) I negotiated prices and delivery conditions with Far East suppliers. I developed social media and we reached half million followers in Facebook and Instagram. I worked with R&D and engineering to develop many new products.

Sony is a consumer electronics leader company with #1 products in many markets. I was the Marketing Director for Spain and Portugal and member of the Management Committee of Sony Iberia.End user focus and Point of Sales dominance were our key success factors. Sony was the favorite brand for Spanish consumers (qualitative study November 2011). Main products sold were: LCD, PC (VAIO brand), photo and video cameras, tablets, HiFi, personal audio, ebook…I worked with main distribution channels: electro specialists, hypermarkets, department stores, multiple chains, IT, buying groups, food, impulse, wholesalers and direct.

I lobbied to publicize and defend the interests of the company in front of the Public Administration and other stakeholders. I was Chairman of Consumer Electronics in AMETIC (Spanish Association of Technology Companies) from 2004 to 2012, founder of Ecopilas (Batteries Recycling Scheme) and represented Sony in the European Recycling Platform.

I held this position for seven years to integrate the Division into the European structure of the company. I was a member of the Management Committee and responsible for the areas of logistics, IT, back office and after-sales service.Main achievements were the management and sale of the Distribution Center (45.000 m2, 120 employees) externalizing the operation and keeping service levels and employment, the IT

The Recording Media & Energy Division sells batteries and recording media such as CD's, DVD's, memory cards and professional tapes. Invoice about 30 million and has a team of about 25 people. RM&E Division has its own marketing, sales force, procurement and back office departments. My main challenges were to increase the numeric distribution and market share, and the achievement of the objectives of turnover and profitability. Business is done in both, consumer and B2B channels. I negotiated with all major hypermarkets.

Responsible of a marketing team of 6 people. I carried on advertising campaigns as well as a lot of promotions for each product line and channel. I was also in charge of Procurement.

Responsible of consumer media (CD, DVD, USB, memory cards…) and batteries. Highly promotion and distribution oriented business.

I launched Delial Skin Care, a complete line up which included bath gel, shampoo, body milk and facial creams and lotions. It was sold in hypermarkets, supermarkets, drugstores and pharmacies. We prepared a TV and magazines advertising campaign and designed the launching kit and sales materials.Delial sun protection products were the leading brand in Spain. Quenty was an advanced cosmetic line for women over 40 years old, sold in pharmacies.

I was Assistant and Junior PM of pastry brands (Phoskitos) and confectionery (Mentos, Hits, PEZ, La Cafetera ...). We launched quarterly promotions supported by TV advertising campaigns.I managed own production products as Phoskitos and imported ones as Mentos or PEZ.