Setting up International Business for the organization, targeting Europe, Asia, followed by America and Oceanic regions. The revenue growth targeted is 65% from this segment. Setting up International representation in various regions.Identify and interface with international advertising agencies for generating business.

Apr 10 - Feb 12 AVP (Revenues) North Sept 06 - Mar10 Group Head (Revenues)Responsible for setting up an individual unit for airport advertising for the Delhi airport (TIMDAA). Accountable for business expansion in both Delhi and Mumbai airports. Lead a team of 9 Sales Professionals. Contribute to strategic decision making in terms of location, size, placement, acquisition, rate card and setting up the operations/processes, thereby making the airport advertising segment the most system driven OOH venture by Times Group.• Played a key role in launching TIMDAA in FY Aug 2010, contributing to setting up the operations, strategizing in terms of sites, locations, pricing and average revenue per site / month. • Managed a revenue of INR 71 Crores in FY 2011-12, for Delhi airport advertising, thereby contributing 66% of the total revenue of the company• The driving force behind revenue performance was digital sales, experiential marketing innovations, besides the conventional media sales. • Launched Delhi and Mumbai airport advertising sales in FY 2006-07 and established systems and standard operating procedures for sales functions• Expanded the business for Delhi airport advertising from zero in FY Mar 2007 to an average billing of INR 10 Crores per month in FY 2011• Acquired a 6-year long deal worth over INR 40 Crores from a Electronics Major and a 9-year contract from Luxury Watch Major for INR 20 Crores in FY 2011, for Delhi airport

Responsible for achieving the sales target and time selling on Radio City 91 FM channel, the No. 2 radio station in India. Focus on securing annual deals, tracking, analysis and presentation. Responsible for client relationship management and team development. Lead a team of 3, including a Senior Executive. • Managed a revenue of INR 25 Lakhs per month, meeting 100% target year on year• Contributed to backend processes of streamlining market segmentation and scheduling • Innovation was the key to approach the market.

Oct 03 - May 04 Assistant Manager - ResponseOct 01 - Oct 03 Senior Officer - ResponseJan 00 - Oct 01 Officer - ResponseResponsible for Education category for Western/Northern regions of Delhi and the West Delhi Plus editions for the Western region of Delhi. Accountable for marketing activities for the city-centric publications, working in close association with clients and advertising agencies for sponsorships. Engage in tracking, analysis and presentation of data to the leadership. Part of the team accountable for market share of the specific categories. Interface with retail outlets/dealers and work on promotional schemes for product development. Expand business to untapped avenues focusing on revenue generation. • Enhanced the annual revenue by 30% for Education Times from the Western region of Delhi, from FY 2001-04• Increased the market share in the education category from 59% in FY 2001 to 65% in FY 2003 • Acquired INR 64 Lakhs deal for a single day through advertisements in the Times of India main page, in FY 2004• Initiated the concept of 'sponsorship deals' in Education Times for the first time, thereby adding INR 36 Lakhs to the revenues from FY 2002-03• Increased the number of editions for West Delhi Plus from 1 to 3 per week in an year of joining and attained profitability by generating INR 1.25 Lakhs of revenue per edition• Enabled a 25% increase in the volume of advertisements in West Delhi Plus from FY 2000-01• Prepared comprehensive revenue projections for all categories for West Delhi as part of the planning team from FY 2002-03, followed by presentation to the leadership