Created Teams who trained and worked together to strengthen their skills and work as one which drove high performance and best of class customer experience.Implemented electronic monitoring and HOS for drivers and trucks. This created accountability and improved tracking.Purchased CMS’s 1st Semi Trailer, allowing for larger and more efficient cross country moves.Created partnership with The Optima, earned top-billing as their preferred mover. Won >50% of moves, earning more then $150,000 YTD.

Energized senior management by helping define company’s North Star.• Analyzed our sweet spot in the industry and focused team on company strengths,which increased profitability.• Transformed company from a Master Distributor to Light Manufacturer.• Developed COLE WIRE CUSTOM concept and logo, increasing margins andseparating CW from the competition.• Moved out-sourced processes in-house, which decreased production times andincreased profitability.• Identified and sold stagnant inventory/ machinery, repurposing funds to purchaseupdated stock and new machines, building The Cole Custom Brand• (Re) Negotiated contracts and created consignment program with vendors,redirecting funds back into the company• Evaluated the marketing company (brought in house), resulting in terminating thecontract saving the company $60,000 a year.• Rebuilt Colewire.com and drove customer focus to new website.• Created memorable ad campaigns; The Voice, Cole for Christmas, The LEO,Capture a YETI.• Re-engaged team post Covid and restructured common office space into ColeCommons.• Created Cut and Strip Department, purchased machinery capable of producingover 1,000,000 pieces per week.• Revitalized the sales team by engaging each salesperson as an individualperformer also created recognition programs• Increased gross profit: 2016, 2017, 2018, 2019, 2021.• Increased Sales vLY: 2016 25%,’17 15%, ’18 3%, ’19 7%, ’20 -7%, ’21 196% (est)• Drove sales team to best year in company history 2021; $13.8M (YTD 3rd qtr)• Restructured warehouse team, created new rolls, defined departments, hiredadditional staff, reducing overtime and increasing productivity.• Redesigned the warehouse using workflow process, now organized and efficient.Team works smarter, not harder.• Sourced new types of machinery to accommodate production of new products,and build The Cole Custom Brand.

Manage high profile relationships with top 1% clients; actors, musicians & industry icons.• Won investment opportunities, through business development, which generated more than $30 million in new investments for financial advisor partners (2014).• Achieved top customer service scores (95%) four years running.• Earned client trust as an expert which increased business and created strong customer relationships.• Lent more than $320 Million dollars at Morgan Stanley to date, member of the Platinum Service Group.

Built strong business through helping clients finance their homes and learn fiscal responsibility.• Top Customer service scores, >98%, 7 years, proven customer loyalty through repeat/referral business.• Awarded Top Chicago Market Partner 2009, for creating partnerships with other business groups.• Built book of business thru loyal customers and business development. • Trained branch staff on lending practices, laws and new government programs which increased customer inquiries and drive new business. • Enlisted to drive lending in the Skokie branch, earned trust of staff and clients, resulting in 167% increase in lending, in 9 a month period.• Ranked 11th (out of 858 loan officers) in Home Equity Lines of Credit Funded, 2008. • Expert in financial planning and teaching customers fiscal responsibility.

Marketed products, trained sales to be experts on products, competition and the customer experience.• Trained and motivated all sales channels, 225 salespeople. • Created sales and product training courses, sales contests, incentives and related materials.• Handled chronic customer issues which had been unresolved until escalated.• Created Raving Fans through problem resolution.• Wrote and produced AT&T’s employee training video; Digital Telephone Service (DTS) Installation.• Designed and managed DTS website giving potential customers a preview of the AT&T DTS.

Ground floor opportunity to develop Local Area Network fiber optic division within Alcoa.• Developed and implemented nationwide training program for ALCOA manufacturer’s reps.• Presented at national BICSI meetings, building brand recognition for ALCOA.• Certified, trained and managed ALCOA Certified Contractors, increasing sales by 28%.• Planned, wrote and executed ALCOA trade magazine advertisements.• Created and managed The ALCOA Lifetime Warranty Program, the 1st in the fiber optics industry.• Designed ALCOA data communications website.

Managed the Siecor Account ($130M) resulting in a strong relationship between Anixter and Siecor.• Worked with Business Development to increase Siecor’s brand recognition, creating a $13M pipeline.• Created the Anixter/Siecor Pocket Guide: became the prototype for Anixter catalogs.• Developed the Escape with LANscape Sales Contest (Increased sales 15%/$450K).• Earned Registered Communications Distribution Designer Certification, one of 3,400 in the world.Business Development Team Leader• Contact technology leaders to sell Anixter Services (Cold Calling) and evaluate opportunities.• Managed a team of 8 sales people.