Responsible for global sales/profit and business development in new regions. Helped develop global partnerships with Fortune 500 companies (Google, Apple, WB) to increase sales and brand recognitionAs part of product development worked close with the R&D team to define roadmap, margin, financial contributions for new products• Global Partnerships > Launched Nanoleaf’s first Apple Exclusive product in Asia. High visibility within the leadership team at Apple and product was… Show more Responsible for global sales/profit and business development in new regions. Helped develop global partnerships with Fortune 500 companies (Google, Apple, WB) to increase sales and brand recognitionAs part of product development worked close with the R&D team to define roadmap, margin, financial contributions for new products• Global Partnerships > Launched Nanoleaf’s first Apple Exclusive product in Asia. High visibility within the leadership team at Apple and product was re-introduced in 2024• Proven ability to make data-driven decisions to increase sales and market share > Through market share analysis, we launched 2 new categories that added $XXM of top line for the company and increased our market share• Responsible for global sales forecast and respective inventory needs > For 2023 Nanoleaf we 2X SKU count in market - we finish the year with 10% less inventory due to better controls and inventory management • P&L Management > Helped developed a product and, channel margin framework to increase profitability at a product and channel level Show less

Helped manage the North American business, delivering record-setting sales and growing the Nanoleaf brand presence in NA. Launched Nanoleaf in Mexico with key partners and retailers

Grew sales by +30% YoY by expanding sales channels and optimizing assortment for key accountsLaunched at over 400 Costco US locations with dedicated POS displays and exclusive offering optimized for the Costco memberLaunched 12 new products and 2 new categories for Nanoleaf that brought in incremental revenue achieving record sales for the region and company

Responsible for overseeing the Smart Home category across all channels (online, at home, in-store) for the entire country. Leads a team of cross-functional experts from different areas like marketing, e-commerce, finance, inventory and analysts in developing and executing campaigns and D2D operations to drive the overall category strategy and goals. Select Highlights: • Led the development and execution of the overall Smart Home category strategy, which generated sales. profit… Show more Responsible for overseeing the Smart Home category across all channels (online, at home, in-store) for the entire country. Leads a team of cross-functional experts from different areas like marketing, e-commerce, finance, inventory and analysts in developing and executing campaigns and D2D operations to drive the overall category strategy and goals. Select Highlights: • Led the development and execution of the overall Smart Home category strategy, which generated sales. profit but also placed Best Buy as a leader in the category • Spearheaded the development, planning and execution of the Digital Assistant (Smart speakers and Smart Displays) category launch for the Canadian market. Worked with brands like Google, Amazon, Facebook, Lenovo in order to increase the market penetration year after year• With a digital first mentality, led the development and launch of new categories and businesses to Best Buy Canada such as Smart Gardening, Decor Lighting, Smart Blinds, Sustainability and others. Engineered existing company business rhythms to create new processes for swift category launches• Led, train and mentored new category assistants and analysts with an entrepreneurial and intrapreneurial mindset to align towards an improved organizational agility. Show less

Work closely with the Senior Merchandise Manager/Category Leader and Director/VP to develop and implement the strategy for the categories. Developed framework to assess, analyze and build new-to-Best Buy vendors leveraging internal and external partnerships. Select Highlights:• Build product assortments that achieve sales and margin targets while developing and maintaining strong vendor partnerships• Research and develop an strategy for new products launches from key… Show more Work closely with the Senior Merchandise Manager/Category Leader and Director/VP to develop and implement the strategy for the categories. Developed framework to assess, analyze and build new-to-Best Buy vendors leveraging internal and external partnerships. Select Highlights:• Build product assortments that achieve sales and margin targets while developing and maintaining strong vendor partnerships• Research and develop an strategy for new products launches from key partners that will make a lasting impact• Analyze the competitive landscape to identifying key areas for improvement and propose strategies to achieve market share growth, increase sales and profit • Work closely with multiple cross-functional internal teams to ensure all channels (online, in-store) reflective of business needs and trends Show less

Trained and mentored a pool of analysts in the role, ensured increased levels of team growth, dynamics, and collaboration. Worked collaboratively with internal teams to develop processes, establish efficiencies, and identify continuous improvements to support the company's goals.• Built and expanded different categories based on customer trends, sales projections and future demand on emerging categories• Supported different categories in expanding in-store presence. Analyze current… Show more Trained and mentored a pool of analysts in the role, ensured increased levels of team growth, dynamics, and collaboration. Worked collaboratively with internal teams to develop processes, establish efficiencies, and identify continuous improvements to support the company's goals.• Built and expanded different categories based on customer trends, sales projections and future demand on emerging categories• Supported different categories in expanding in-store presence. Analyze current and future impact of sales per sq./ft. Work with vendor partners to amplify and improve the presence• Developed and built the overall plan for the online experience based on metrics such as visitation, time-spent, conversion, bounce rates, and cart abandonment.• Generated and analyzed sales reports of the departments in order to assist management to make sound decisions regarding product transitions, promotions, and vendor programs• Managed category P&L statements from A-Z• Trained and developed external and internal hires for the analyst role with an intrapreneurial spirit. Show less

Worked with Merchandise Managers tasked with analyzing, developing and implementing comprehensive plans to attain sales and profit for the category. Conceptualized, created, and executed small to large campaigns, category sale events, and product launches; ensuring alignment with category strategy and goals for the company and vendor partners.Select Highlights: • Assisted and supported the Merchandise Manager/Category Leader in all aspects of the business from product research… Show more Worked with Merchandise Managers tasked with analyzing, developing and implementing comprehensive plans to attain sales and profit for the category. Conceptualized, created, and executed small to large campaigns, category sale events, and product launches; ensuring alignment with category strategy and goals for the company and vendor partners.Select Highlights: • Assisted and supported the Merchandise Manager/Category Leader in all aspects of the business from product research, vendor analysis, category financial analysis, inventory, marketing and advertising for the category• Served as primary contact for all project-related questions concerning direction and process, supporting a wide range of cross-functional teams.• Increased efficiency for category and product launches by developing a checklist of achievables and timelines for key stakeholders involvement in the process Show less