Jorge Andrés Ramírez Email & Phone Number

Bogotá, Bogota, CO

London, GB

• Strategize growth marketing throughout the Americas region
• Lead trade marketing and events in the region, including NAB, SVG, SBJ and SET Expo
• Prioritize marketing resources for key markets: US and Brazil
• Identify new markets for marketing activation
• Manage regional partner marketing to evangelize about the cloud and maximize lead generation
• Project manage, KPI setting and reporting for all regional campaigns and events

London, GB

• Plan and execute digital and experiential multi-channel lead generation marketing campaigns
• Produce pipeline of webinar series as well as in-person Grabyo branded events
• Drive event, webinar and partner marketing campaigns, inclusive of strategy, promotion, execution and follow up
• Identify customer content marketing collaborations and activate them (i.e. Arizona Cardinals, National Lacrosse League, Meta)
• Develop new marketing partnerships and grow long-term relationships with technological partners, industry publications, online trade media and sports & broadcast industry events for thought leadership positioning
• Strategize content marketing for the region, including case studies, blogs, articles, podcasts, videos, newsletters and infographics

London, GB

• Management and execution of customer prospecting pre sales processes
• Responsible for the execution and reporting of outbound campaigns, including email and LinkedIn channels
• Analyze results of sponsor, partner, event and digital campaigns to deliver actionable insights & recommendations

• Leader of the organization, 2020 Sports Management Summit Latam (www.sportsmanagementlatam.com/en)
• Responsible for strategy and overall operations, focused at conceptualizing the project, gathering the teams, designing the content program, securing international partnerships and managing speaker & agency relations
• 21 global industry speakers, 5 worldwide partners, 10-hour multiplatform stream & +6100 views from 61 countries
• Main partners: Columbia University, Universidad Europea Real Madrid, Diario AS, Event.Video and Emblue

New York, NY, US

Researched the sports industry to identify trends, insights and data for The Business of Sports book, by Scott Rosner, Sports Management director at Columbia. Covered topics such as professional, college and Olympic sports, sponsorships & partnerships, media and asset valuation. Activities included content assessment, research, article analysis and.

Houston, Texas, US

• Identified, assessed & advanced Digital Transformation (DT) opportunities for Microsoft’s HQ. Accomplishments included:
• Designed dashboards and managed reporting for the Digital Advisory Services Tech Triage
• Triaged 1000+ global cases and identified DT opportunities on landmark accounts
• Supported development of DAS team resource allocation expertise on AI, Machine Learning, Blockchain, and IOT
• Since July 2018, I led the junior consultant team dedicated to this engagement, in Bogota and Seattle

Houston, Texas, US

Consulted for Microsoft’s Business Applications & Services organizations to optimize sales pipeline BI & reporting. Responsibilities included identifying High Potential customers, providing segmented sales analysis, designing and implementing organizational communication plans and delivering operational and executive reporting to leadership.

Master Of Science In Sports Management, Sports Management

Graduate Degree, International Business Law

Bachelor'S Degree, Business Administration And Management, General

Inclusive & Social Business

Strategic Management

Education record