Data Science executive with over 16 years of experience ...achieving revenue and business growth objectives in both start-up and multinational companies amid changing economic environments in Spain and Mexico (industries: Banking, Retail, Telecommunications and Insurances). Customer-focused in business development and performance-driven. Extensive experience developing and implementing Customer Strategy and Business Intelligence innovative solutions which require a deep understanding of digitalization, machine learning, big data and business processes.I currently work as Portfolio Optimization Director at Segurcaixa Adeslas. My role involves optimizing portfolio margin through levers such as price renewal, retention, cross-selling, and loyalty throughout the customer lifecycle.Before assuming my current role I was the Director of Data Science at EVO Banco, our focus was on the digitalization of critical processes necessitating a new business model via mobile phones. Our mission is dedicated to delivering real-time, high-quality services to our customers through all channels.During my tenure at EVO, I spearheaded the development of a robust Big Data platform, enabling the bank to provide digital services and intelligence to our customers. Additionally, I oversee customer experience initiatives, including NPS evaluations, customer journeys, and campaigns. One of our most notable accomplishments has been elevating the NPS from 13 to 55, positioning EVO as one of the top two banks with the highest NPS in Spain.Prior to this role I worked as partner in Cognodata Consulting focusing on establishing the company at Mexico with a portfolio of customer strategy services based on analytics skills. I have worked in consulting firms for 14 years.I used to write papers and articles about Big Data, machine learning and digitalization in different forums and specialized magazines; I am the author of a book about digitalization for small enterprises which has been published with ISBN 9788415061632. I teach Big Data, Machine Learning and Digitalization in some Business Schools like IE, UNIR or Esade. Or international universities like ITAM (Mexico).I hold a degree in Mathematics from UCM, a Master's in Management Development Program from ESADE Business School, and a DEA in Economics from UCM.