Jorge E. Briceno Ch.

Jorge E. Briceno Ch. Email and Phone Number

Gerente Mercadeo Galletas @ Colombina
Cali, CO
Jorge E. Briceno Ch.'s Location
Cali, Valle del Cauca, Colombia, Colombia
Jorge E. Briceno Ch.'s Contact Details

Jorge E. Briceno Ch. personal email

About Jorge E. Briceno Ch.

Business and Marketing enthusiast with almost 20 years of experience leading diverse FMCG categories and geographies across Latin America. Experienced Business and Category Manager with a successful history in diverse production and commercial industries. Skilled in Marketing Management, Customer Insight and Market Planning. Strong multi country and cultural professional with a Master of Business Administration (MBA) from Universidad ICESI and Master of Management from Tulane University.My passion is to lead businesses to generate profitable and sustainable growth. Fully convinced of influential leadership, the transformational power of teamwork, and the positive impact of unleashing people´s potential.

Jorge E. Briceno Ch.'s Current Company Details
Colombina

Colombina

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Gerente Mercadeo Galletas
Cali, CO
Employees:
10
Jorge E. Briceno Ch. Work Experience Details
  • Colombina
    Gerente Mercadeo Galletas
    Colombina
    Cali, Co
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  • Colombina
    Gerente Mercadeo Galletas
    Colombina Jan 2023 - Present
    Cali, Valle Del Cauca, Colombia
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  • Kimberly-Clark
    Marketing Activation Manager Ecuador & Colombia
    Kimberly-Clark Mar 2020 - Aug 2022
    Colombia
    Integrally lead femenine care, adult care and tissue category. Strategy, execution and P&L leadership and management. Member of regional leadership team, working to define and develop mid and long term business and people agenda.- Femenine care double digit consistent growth focused on mix improvement to accelerate profitability- Tissue category $10MM USD gross margin growth vs 2021
    View
  • Kimberly-Clark
    Marketing Activation Manager Ecuador
    Kimberly-Clark Mar 2019 - Mar 2020
    Ecuador
    Responsible of financial and business results for all categories and brands. In charge of strategic and activation plan development. Deep market and consumer understanding to build profitable and sustainable actions. Lead and develop 4+ brand managers and support team.- Reshape Huggies diapers brand recovering market share and profitability- Development of bath tissue low income consumer segment, doubling volume sales and market share growth
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  • Mondelēz International
    Category Manager Andean Pact, Central America And Caribbean
    Mondelēz International Feb 2017 - Dec 2018
    Colombia
    In charge of Powder Beverages and Meals categories. Responsible for communication, portfolio and financial strategy across markets. Multi market knowledge and leadership of multi cultural teams. Commercial support to ensure financial and budget targets.- Consumer centric full portfolio relauch for Tang. New image, formula, communication and commercial strategy- 20% growth for Royal in Ecuador and Philadelphia in Chile levaraged on full 360° support plan
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  • Mondelēz International
    Marketing Activation Manager Colombia And Ecuador
    Mondelēz International Jul 2013 - Feb 2017
    Colombia
    Gums & Candies categories
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  • Mondelēz International
    Sr. Brand Manager
    Mondelēz International Jan 2013 - Jun 2013
    Colombia
    Gums & Candies categories
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  • Colgate Palmolive
    Sr. Brand Manager
    Colgate Palmolive Feb 2010 - Jan 2013
    Colombia
    Under Arm Protection category
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  • Reckitt Benckiser
    Brand Manager
    Reckitt Benckiser Jan 2008 - Feb 2010
    Home and Personal Care categories
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  • Comestibles Aldor S.A.
    Brand Manager
    Comestibles Aldor S.A. May 2007 - Jan 2008
    Colombia
    Candies category
    View
  • Sony Electronics
    Brand Manager
    Sony Electronics Jun 2005 - May 2007
    Colombia
    Computer, photography and video categories
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Jorge E. Briceno Ch. Skills

Marketing Strategy Marketing Management Trade Marketing Market Planning Market Research Competitive Analysis Product Marketing Product Development Cross Functional Team Leadership Marketing Product Management Business Strategy Multi Channel Marketing Sales Management Brand Management Customer Insight Fmcg Consumer Products

Jorge E. Briceno Ch. Education Details

Frequently Asked Questions about Jorge E. Briceno Ch.

What company does Jorge E. Briceno Ch. work for?

Jorge E. Briceno Ch. works for Colombina

What is Jorge E. Briceno Ch.'s role at the current company?

Jorge E. Briceno Ch.'s current role is Gerente Mercadeo Galletas.

What is Jorge E. Briceno Ch.'s email address?

Jorge E. Briceno Ch.'s email address is jorge.briceno@rb.com

What schools did Jorge E. Briceno Ch. attend?

Jorge E. Briceno Ch. attended Tulane University, Universidad Icesi, Pontificia Universidad Javeriana, Universidad Icesi.

What skills is Jorge E. Briceno Ch. known for?

Jorge E. Briceno Ch. has skills like Marketing Strategy, Marketing Management, Trade Marketing, Market Planning, Market Research, Competitive Analysis, Product Marketing, Product Development, Cross Functional Team Leadership, Marketing, Product Management, Business Strategy.

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