At Western Company, we are dedicated to crafting and promoting exceptional leather products, delivering them directly from the manufacturer to stores and consumers.We nurture relationships to create new accounts and opportunities for our business partners.We strategically provide a significantly better manufacturing alternative and more affordable finished products for our current and prospective customers.We wholesale and distribute high-quality shoes, boots, belts, and other leather goods, ensuring that every product meets the highest standards.We developed a new business model and alternatives for drop shipping and commercializing goods to international customers.We opened an online store at IamWestern.com and manage our Shopify and social media operations, CRM, email and marketing campaigns, application integrations, and inventory.

Orchestrated business wins through strategic prospecting, utilizing a diverse array of sources to identify prospective clients.Pioneered lead generation initiatives in the field, employing effective cold calling techniques to secure appointments.Cultivated meaningful relationships with small and medium business owners through purposeful meetings, nurturing a pipeline of lucrative opportunities.Maintained and updated CRM systems and sales portals on a daily basis, ensuring proactive and accurate management of sales data.

Identified and eliminated key bottlenecks within the first few weeks as Director of Operations, significantly improving communication systems and operational efficiency.Managed end-to-end production, including order fulfillment and inventory planning. Reduced lead times by 75% through strategic purchasing adjustments, proactive problem-solving, and enhanced training on the production floor.Recognized as a top boot manufacturer in León by fellow leather goods makers, the Chamber of Shoes in Guanajuato, and various industry groups in leather tanning, shoe, and boot manufacturingNegotiated agreements and pricing with vendors and suppliers, achieving a 30% reduction in material costs while maintaining strong relationships with company owners and managers. Successfully managed a $2 million investment to build a boot manufacturing facility.Built a team of quality leaders for each department and established processes with department heads to monitor and track performance, communication, goals, and results. Served as the company's legal representative in Mexico, reporting directly to the owner and CFO of Lane Boots. Managed logistics, import/export operations, and coordinated transportation, equipment, and financial resources. Oversaw 3,000+ raw materials and 300 finished goods SKUs, reducing raw material inventory by 20% and maintaining a scrap rate below 0.8%. Provided strategic oversight, conducted audits, and controlled production lead times, tracking efficiency, optimizing PO deliveries, and implementing waste-reduction practices to maximize resources.

• Generated incremental revenue from emerging markets, helping penetrating and gaining 20% of new business for the company in my first month• Reached individual goals as a business development specialist, and helped coordinated advertising, elaborated communications programs and designed business strategies• Prospected new customers in the territory, presenting products and business solutions to new and existing customers, providing free quotes, estimates, while also reviewing accounts • Formulated company’s marketing plans, improving the sales process and gaining advantages over competitors

• Owned and operated an authorized retailer and representation business for TELCEL, the biggest cell phone carrier, and for SKY, the biggest Satellite Television provider in Mexico • Recognized into the top retailers in the region for 7 consecutive years between 2001 and 2010• Achieved assigned sales quotas by 300% by maximizing promotion and sales strategies• Responsible for developing marketing strategies and coordinating a sales team, conducting B2B marketing to increase revenues• Created a culture of team workers, thinkers, aggressive sellers, educated professionals, and a champion’s mind attitude to succeed• Trained and hired my own sales staff, sales managers, as well as independent distributors• Managed a Team of over 40 team members, 12 retail stores, and operating in 5 different cities • Operated my own group of retail stores, coordinating promotions, inventory management, dealing with sales strategy, personnel training, direct supervision, motivating executives and sales agents, making sure every store was operating properly while at the same time being profitable and over reaching the preset assigned desired metrics