Integrated in the Customer Experience team of the Marketing Department, with the purpuse to develop Performance and Automation area, with the following functions:▪ Monitor the planning of media campaigns as well as the monitoring and optimization of campaign performance to increase online traffic, reduce acquisition costs and improve performance considering business objectives;▪ Digital Activity & Performance Reports (Website, App, Social Media, Social Listening and Notoriety);▪ Development of recommendation plans to optimize the conversion funnels; articulation with internal interlocutors to make A / B Tests and develop new functionalities;▪ Planning and managing the implementation of tags to ensure the correct monitoring of digital channels, including campaign performance monitoring tags and interaction with page components;▪ Application store management: monitoring the KPI's associated with the stores and store optimization;▪ Search Engine Optimization: monitoring the KPI's associated with SEO and defining and managing the implementation of the optimization plan for search engines.Tools and software: Google Analytics; Google Tag Manager; Google Search Console; Google Data Studio; Google Ads; Google Play Console; App Store Connect; AppGallery Connect; Digimind; Cision; LinkedIn; Sitecore 9.1; MS Office (Excel, PowerPoint, Word); Google My Business; Portal da Queixa; Marktest.

Integrated the Marketing Department, to support the Customer Acquisition area, through:▪ Database acquisition and treatment;▪ Generation of traffic and leads, through email marketing, Facebook Ads, Google AdWords and SMS;▪ Result analysis and strategic planning;▪ Development of landing pages, newsletters, banners and other digital content;▪ Partner management;▪ Work with reputable clients from diverse markets, like insurance, energy, banking and other sectors, with high demands on volume and quality of leaders in order to achieve sales goals.