Jorge Fortes Email & Phone Number

Lisbon, Portugal

Lisboa, Portugal

Lisbon, Portugal

Integrated in the Customer Experience team of the Marketing Department, with the purpuse to develop Performance and Automation area, with the following functions:▪ Monitor the planning of media campaigns as well as the monitoring and optimization of campaign performance to increase online traffic, reduce acquisition costs and improve performance considering business objectives;▪ Digital Activity & Performance Reports (Website, App, Social Media, Social Listening and Notoriety);▪ Development of recommendation plans to optimize the conversion funnels; articulation with internal interlocutors to make A / B Tests and develop new functionalities;▪ Planning and managing the implementation of tags to ensure the correct monitoring of digital channels, including campaign performance monitoring tags and interaction with page components;▪ Application store management: monitoring the KPI's associated with the stores and store optimization;▪ Search Engine Optimization: monitoring the KPI's associated with SEO and defining and managing the implementation of the optimization plan for search engines.Tools and software: Google Analytics; Google Tag Manager; Google Search Console; Google Data Studio; Google Ads; Google Play Console; App Store Connect; AppGallery Connect; Digimind; Cision; LinkedIn; Sitecore 9.1; MS Office (Excel, PowerPoint, Word); Google My Business; Portal da Queixa; Marktest.

Lisbon, Portugal

Integrated the Marketing Department, to support the Customer Acquisition area, through:▪ Database acquisition and treatment;▪ Generation of traffic and leads, through email marketing, Facebook Ads, Google AdWords and SMS;▪ Result analysis and strategic planning;▪ Development of landing pages, newsletters, banners and other digital content;▪ Partner management;▪ Work with reputable clients from diverse markets, like insurance, energy, banking and other sectors, with high demands on volume and quality of leaders in order to achieve sales goals.

Master'S Degree, Information Management With Specialization In Marketing Intelligence

Academic Skills: ▪ Develop marketing management strategies, methodologies and instruments; ▪ Know the behavior of customers and design.

Bachelor'S Degree, Advertising And Marketing

Academic Skills: ▪ Multi-disciplinary domain of Marketing: Market Research, Strategic planning, Marketing-mix management, Communication.

High School, Socioeconomic Sciences