Design thinking, human-centered innovation, exploratory and generative research, strategic foresight, disruptive ideation, and growth strategies

September 2003 to dateWinn Innovation (www.winninnovation.com ) Monterrey, NL /San Antonio, TexasCo-founder and Director.Winn innovation is the result of the natural evolution of MADE (Mobility Advance Design Expertise), an international firm operating since 2003 with offices in Monterrey, Guadalajara and Mexico City in Mexico, and Buenos Aires, Argentina. Specialized in developing innovation portfolios as well as growth strategies, I define the path for innovation by… Show more September 2003 to dateWinn Innovation (www.winninnovation.com ) Monterrey, NL /San Antonio, TexasCo-founder and Director.Winn innovation is the result of the natural evolution of MADE (Mobility Advance Design Expertise), an international firm operating since 2003 with offices in Monterrey, Guadalajara and Mexico City in Mexico, and Buenos Aires, Argentina. Specialized in developing innovation portfolios as well as growth strategies, I define the path for innovation by understanding the strategic context of the business challenges the company faces, as well as by having a deep understanding of the final user and stakeholders. At Winn I create value for the companies we partner with, through the use of innovation methods which include tools for strategic foresight analysis, generative research, insights interpretation, creative ideation, concept generation, prototyping and customer’s validation. Our goal is to simultaneously create user’s value as well as economic value. Design and Development of new products, services and experiences in many fields including: Food and drinks industry, consumer electronics, medical equipment, laboratory equipment, instruments, accessories and transportation. Based on a user-centered approach, I have created a proprietary methodology and innovation frameworks which have helped our clients (many of them Fortune 500 companies) obtained a ROI 10 times larger than the amount invested in innovation. Show less

•Key-note speaker in congresses, seminars and symposia in Argentina, Australia, Brazil, Canada, Chile, Colombia, Cuba, Czech Republic, Hong Kong, Germany, Mexico, Slovakia, Spain, South Africa, Taiwan, United States of America, Uruguay, The Netherlands and Wales, •Guest professor: Courses on innovation strategies, strategic design, strategic planning for integrated new product development, creative problem solving, creative business models, design thinking and design driven Value… Show more •Key-note speaker in congresses, seminars and symposia in Argentina, Australia, Brazil, Canada, Chile, Colombia, Cuba, Czech Republic, Hong Kong, Germany, Mexico, Slovakia, Spain, South Africa, Taiwan, United States of America, Uruguay, The Netherlands and Wales, •Guest professor: Courses on innovation strategies, strategic design, strategic planning for integrated new product development, creative problem solving, creative business models, design thinking and design driven Value Innovation for under-graduate and post-graduate students in Design, Business Administration, Marketing, Engineering and Manufacturing Systems programs taught at some of the best universities throughout Mexico, Argentina , Chile, Colombia and Brazil. Show less

Currently WDO Regional Advisor for North America (permanent honorary position)

Responsible for many strategic projects in a 120 persons department, including the Design and integrated product development for the city of Minneapolis Light Rail Vehicle (LRV) system, the new Metro system and LRV for Mexico City. Creation of the first LRV Center of Expertise for Bombardier in America.Implementation of concurrent design and engineering (multidisciplinary working cells approach) for an integrated new product development, reducing lead times and engineering… Show more Responsible for many strategic projects in a 120 persons department, including the Design and integrated product development for the city of Minneapolis Light Rail Vehicle (LRV) system, the new Metro system and LRV for Mexico City. Creation of the first LRV Center of Expertise for Bombardier in America.Implementation of concurrent design and engineering (multidisciplinary working cells approach) for an integrated new product development, reducing lead times and engineering costs.Creation of a full scale physical-simulations and mock-up lab for human factors, ergonomics and product usability.DFSS (Design for Six Sigma) implementation in a multitalented creative team work environmentCATIA and Polycapp implementation for the design and manufacturing system administrator and 4D Catia navigation in a virtual mock-up.Pilot program for low cost "tailored" design in a global context train industry Show less

Director of the Design Center and Director of a Business incubator for design and technological innovation, IETEC.Creation of the first Design regional program in the State of Morelos Fundraising and general organization for the ICSID Interdesign workshop "Design Strategies for Regional Development" Cuernavaca 96, where more than 60 designers from all over the world worked side by side with 12 top Design leaders on projects oriented towards sustainable development through design… Show more Director of the Design Center and Director of a Business incubator for design and technological innovation, IETEC.Creation of the first Design regional program in the State of Morelos Fundraising and general organization for the ICSID Interdesign workshop "Design Strategies for Regional Development" Cuernavaca 96, where more than 60 designers from all over the world worked side by side with 12 top Design leaders on projects oriented towards sustainable development through design in the State of Morelos.Successful "incubation" of more than a dozen small technological firms, whose products underwent a strict design process to make them competitive in local and foreign marketsNetworking with important design organizations, universities and design consultancies all over the world Show less

Associate Director; Responsible for managing a diversity of projects for Brazilian companies as part of an International Government Program intended to increase exports of South American manufactured goodsSelection and supervision of several multicultural design teams for specific projects such as: Electro domestic appliances for Brastemp, Dental and medical equipment, Special containers and precision measuring devices; Domestic tools kit / Monfort; Newspaper vending machine / Diario… Show more Associate Director; Responsible for managing a diversity of projects for Brazilian companies as part of an International Government Program intended to increase exports of South American manufactured goodsSelection and supervision of several multicultural design teams for specific projects such as: Electro domestic appliances for Brastemp, Dental and medical equipment, Special containers and precision measuring devices; Domestic tools kit / Monfort; Newspaper vending machine / Diario Catarinense; Cement mixer and wheelbarrow / CSM; Plastic accessories and styling concepts for suburban buses / Marco Polo;, , among othersGeneral coordinator of international events, symposia and workshops to promote the value of good design in many different industries.Organization and general coordination of several up-dating design training programs. These programs were meant to complement the design studies regularly undertaken in Brazilian Universities. The idea was to offer professional designers and design teachers, state of the art programs taught by the best international specialists available, therefore rounding up their design education and keeping up with the latest information and technologies. Show less

Design of bathtubs, bathroom accessories, a wash basin and a shower tray

Design of a new line of domestic refrigerators, Portable TV set and an automatic washing machine.