Responsible for ensuring the quality, efficiency, comms, deveolpment & improvements of the different prodcuts in LATAM, by gathering and analyazing our data, but also external, to share and support our commercial teams to market our solutions, always looking for any opportunity to reach the commercial goals in each country and the region.• Analyse data from company databases to drive optimization and improvement of solutions development, marketing techniques and strategies.• Support each country to achieve their Annual Budget´s by tracing efficiencies and opportunities to growth.• Continuous and stable communication with different stakeholders/ areas to provide early support of the relevant processes/ projects.• Implement global strategies and guidelines on the different products and processes to align the objectives in an orderly and correct manner.• Develop and improve processes/projects to enhance different products by looking for new ways to adapt them.• Create new KPI´s/ measurements/ guidelines to follow up based on each product performance and development.• Involvement in the different P&L of the products, innovations & projects, that are generated in the company locally and regionally.

• Creation of a new role due to Taiwan’s internship learnings (Strategic Development Director).• Focus on develop a great servicing on key clients. Service makes a real difference (+2 points on clients satisfaction service).• Develop Insights from different expertise area (U&A, Image, media, Shopper habits, PoS, etc.).• Head of strategic projects across Commercial Team in order to simplify and get efficiency on different process. Projects: sales, timing, team support, new data platform, acknowledgment, workload (the hardest), client service, integrated information and methodologies, among others.• SPOC (single point of contact) across all KANTAR Divisions with more than 10 different expertise areas such as Media, Digital, Homepanel, brand tracking, Shopper, etc. by merging information and develop Insights from different resources and leading clients conversation (Consultant).• Mexico´s Leader from Global projects.• Development local client’s relationship (no cancelation policy) • Achieve 2020 and 2021 budget despite pandemic year (+10) + great teamwork!• Development new commercial policy due to new services to offer.• Founder of Podcast: Consumer Voice Lationamerica by Kantar (Episode each 15 days).

Kantar Worldpanel is the global expert in shoppers’ behavior.• Head of commercial team, serving Mexico’s top brands (around 20 Accounts).• Leading Insights development in order to share and support clients strategy.• Leading 11 px team to achieve the annual budget of sales ($2M USD), achieved for 2 consecutive years.• Owner of strategic and tactics decisions, +4 new clients and 15% investment increase on 2017.• Responsible for implementing LATAM best practices, leading 4 project a year.Winner of 3 MONTHS TAIWAN´S INTERNSHIP Main achievements:Sales process improvement by Gamification. Increase team’s motivation and commitment. Add a new way of reach clients mainly through the Shopper Areas from the Taiwan´s Brands

• Coca-Cola FEMSA. The main Coca Cola´s Bottler in the world Apr 2014/ Jul 2016• Responsible for delivery consumer and shopper insights to different Marketing areas (Modern and traditional trade, NARTD categories, revenue, key accounts, etc.) based on Market research information, adding value for tactical and strategic decisions.• Owner for shifting data into solutions and results presentation to Top Management.• Responsible for Market Intelligence annual budget, saving more than 25% thanks to strategic management of suppliers.• Support marketing strategies per channel (promotions, communications, trademark, etc.)• Adding new methodologies in order to innovate the way we fulfill our internal client's needs.• Neuromarketing Methodology –based approach creating value to our process and coordination of the First Neuromarketing POS event within the company.• Responsible of the communication between The Coca Cola Company and Coca Cola FEMSA market research projects (+20 projects coordination pear year).• Several Nielsen tool knowledge (Scantrack, Homescan and Spectra).

• • Main Clients: KELLOGG´S, AlEn, MULTIMEDIOS, CAMPBELL'S, NISSAN.• Lead of quantitative studies doing proffers, surveys, fieldwork coordination, analysis results, and client’s presentation.• Owner of projects based on different methodologies as Concept test, Product test, Pack test, Brand equity, Need Scope, etc.

• Quantitative analysis information,• Questionnaire design, analysis, development and result presentation • Fieldwork coordination, contact and relationship with different clients• Main Clients: NESTLÉ, HSBC, MASTERCARD, SONY, KFC, between othersMethodolgies:o CPTo BPTo NPSo Brand Equityo U&A´so Consumer and shopper Segmentation

• Quantitative analysis information,• Questionnaire design, analysis, development and results presentation • Fieldwork coordination, contact and relationship with different clients• Main Clients: BANORTE, KELLOG´S,TELCEL

• Results analysis and presentation• Fieldwork coordinator, suppliers and clients contact.• Main clients: BIMBO, TIA ROSA, GSI MEXICO, ALIMENTOS CAPULLO, between others.

• Supporting the results analysis in quantitative projects• Supporting the fieldwork coordinator• Main clients: BIMBO, TIA ROSA, GATORADE