Jorge Lin Email & Phone Number

Shanghai, China

Shanghai

Mainly work for oversee end to end EC operation and strategy planning for brands such as Caudalie & Natura Bisse （Focus on skincare & healthy care category） Marketing Planning: Establish Brand EC strategy. Lead the communication, planning & creativity across marketing and sales team on major brand activities and ensure the details of the execution on campaign and exchange for best traffic. Strategize campaign offers and lead EC operation team to ensure success for the flagship store campaign (Mainly in Tmall flagshipstore).Initialize integrated marketing and sales events to build both brand awareness and preference online Sales Planning and Pricing control: Establish flagship store business plan. Making procedure of internal operation of planning, execution, review. Champion pricing strategy in the EC space by designing tight promotion guideline, new product development ideas and penalty structures. Lead the EC operation team to complete the customization and execution of annual sales plan, and ensure the achievement of performance targets and keep business profitable Supply and Demand Planning: Manage Demand planning across EKA, Taobao, and Flagship stores in both Cross Border & Domestic environment and ensure arrival and just in time manner for best cash efficiency for the brands Data Analyst: Supervise 2 brand assistant that focus on details data insight report across brands Visual and UED: Lead the vision team to continuously optimize the vision according to the needs of each brand to improve the store conversion rate. UED management and development, improve store User Flow through AB testing and daily tracking External Communication: Communicate closely with brand founders to ensure the accuracy of brand positioning, timely convey Suggestions and opinions on brand development in China, and provide Suggestions on brand follow-up development and new product development Partial Achievement: Successfully achieved 480% growth on GMV YoY on managed brand

Guangzhou

Duties and Responsibilities：1. First & Fastest MT to achieved over million target in the company history record.(First Year & 300% exceeding benchmark)2. Specialized in FMCG, Pharmaceutical, and Retail/EC industry network with strong connection with industry leader3. Championed the top account (Mars, TSL, GSK, ABInbev…)& always achieved fulfillment rate and candidate stability4. Awarded as best mentor for team management and became the trainer for new MT academy5. Awarded as best partner award and multi-talent rookie rewards.6. Supported fortune 500 company on organizational optimization project in maintaining stability of turnover and designing high potential talent program7. Internal Team management & talent program development

Guangzhou

Joined as Management Trainee of the Link .