Jorge Luis Gonzalez Email and Phone Number

I'm a Partner for Mexico and LATAM in The Partnering Group, a global strategy and general management consulting firm; with the mission of building sustainable incremental value for leading retail and consumer product companies worldwide. Adding expertise for our customers in the following areas which will have application across a broad number of the Firm practices:Strategic PlanningCustomer DevelopmentCategory LeadershipNew Trade Channel DevelopmentTraditional Channel Development (Mom and Pops)Shopper Behavior and Loyalty Building Retail MarketingTraining / Talent Development

Group of companies with the necessary experience and talent that provides comprehensive business solutions to its clients in the fiscal, trade and human resources areas.DIRECTOR OF STRATEGY AND NEW BUSINESS: I created the commercial segment of the Group and I have maintained the pace of revenue growth by $19.5 million attracting new accounts.Achievements by project: ARTEXA: Luxury Equipment (refrigerators, food waste disposers, etc.): implemented the strategy for launching new lines of products in the commercial, foodservice and national accounts trade channels. PANINETO: Fast food crepes and Paninis: generated the strategy and brand design, leading the "Start Up" of 9 branches. TNA: Bagging, weighting & transportation systems for various products: increased the market penetration in Mexico and Central America by 80%, negotiating with current and new customers such as: Sabritas, Barcel snacks, Diana, Bocadeli, Dinant. VITALÉ: Manufacturing of cosmetics and shampoo: generated the sales & marketing strategy for the launching of new products nation wide BATERY BRAIN: Device for automobiles: generated monthly sales contract by 2MDP of security products and TI, for the Federal Police and some passenger transportation lines.

Company dedicated to the production and trading of cotton and personal care products in Mexico and Central America COMMERCIAL DIRECTOR-In this position I handled sales and marketing departments being responsible for revenue generation. Achievements: Increased the company’s operating profit utility in 8%, by means of: A sales growth of 2% (the rest of the industry in negative) attracting new accounts as: Calimax, Casa Ley, San Francisco. The implementation of a revenue management program, thus reducing the (unprofitable) product portfolio by 17 Upgrading company’s brands, image change, and consumer immigration to a more profitable market niches  An effective personnel management program of a 123 sales persons , creating a new incentive plan and ongoing training

Company dedicated to the production and commercialization of dehydrated foods for the consumer goods industry at national level. SALES & MARKETING DIRECTORResponsible for the company’s consumer goods division (Benedik, Lautrec, Sugless, Wal-Mart’s and Comexa’s private labels)Achievements:Increased by 300% my division’s operation profit, achieving a turnover of 4,000 to 11,700 tons; by: Increasing the company’s market share getting new key accounts (Issste, Imss, Soriana, etc).  Creating a long term business and marketing plan: market research, redesigning brand’s image, consumer surveys, market share (Nielsen) Optimizing profits: margins, pricing, range of products, inventory turns  Creating a career development program for a 74 sales people team

Global company dedicated to the production and trading of wines and spirits. SUPERMARKET SALES MANAGER Responsible for the creation and management of the supermarkets trade channel nation wide National Sales growth of 25%  Growth in sales of the 32% in Valley of Mexico  Increased the sales mix of this trade channel 25 to 30% Managed a sales force of 79 people

Worldwide leader in the manufacturing and commercialization of concentrates for soft drinks. KEY ACCOUNT MANAGER Negotiation and development of the following key accounts : Pemex, Issste, Imss, Aramark, Feria Chapultepec, Group Quan, Cinemark, National Association of contract caterers. Responsible for developing new trade channels for the Coca-Cola system, example: schools, gas stations, dining industrial, bakeries, pharmacies. 6 million cases. POST MIX MANAGER (FOUNTAIN BUSINESS) Established the record of greater number of machines installed in a year (1,200) Achieved the highest sales mix for Post-Mix (1%) Created a 5 MM USD “Capital Project” in order to develop this sales system  Managed an annual Budget of 2 MM USD COORDINATOR AND MARKET DEVELOPMENT REPRRESENTATIVE (Coahuila, Sinaloa, Baja California, Nuevo Leon, Baja California Norte)