- Developed and executed an annual strategic plan for the TV/Audio and Home Appliance categories, overseeing a budget exceeding $40M USD to secure a definitive #1 brand positioning and market share. This encompassed 360 Degree Brand Development approach that included Digital Marketing, Channel Marketing, Media, Events, and Website initiatives.- Led a Omnichannel strategy with a Full Funnel approach, increasing online business portion from 13% to 18% and securing #1 market share across major retailers from 35% to 38%.- Enhanced strategy, efficiency, and productivity at over 5,000 point-of-sale locations. Achieved #1 display share, controlled a team of over 2,000 promoters, provided training, and utilized business intelligence tools.

Responsible of Marketing & Trade Marketing. Define the strategy, budget, team and direction of the operations for Latin America and Mexico.- Relocated LATAM Marketing Operations, Strategy, and Budget from the US (NY) to Mexico; transferring processes, agency governance, and approval flows.- Consolidated systems such as E-commerce, CRM, loyalty programs, reseller programs, and trade marketing BI. This approach led to a 20% efficiency of marketing budget ($30M USD) and a 35% increase in Conversion Rate. - Assumed full responsibility for the Consumer Biz Unit in Mexico, overseeing Strategy, Sales, HR, and P&L management. This effort resulted in securing #1 market share, achieving double-digit sales growth.

- Consolidated all Regional Marketing teams and maximized a $30M USD budget allocation by integrating Human Resources, IT Infrastructure, Agency Management, Communication tools, Research projects, and Media strategies.- Formed a Regional Digital Communication infrastructure, raising the conversion rate from 2.8% to 4.5% with a full funnel approach, automated 100+ communication journeys through CRM platforms, and merged databases with over 400,000 contacts.- Led Regional E-Commerce Strategy with initiatives on product, regional pricing, content strategies, infrastructure, fraud management, resulting in a growth of online sales portion from 8% to 17% and 80% reduction in the gray market.- Optimized Latin America point-of-sale operations through sell out data collection and business intelligence, including 12,000+ POS management, 1,700+ promoters coordination, leading to a 40% reduction in back-office costs.- Drove New Business Development initiatives, researching opportunities and creating business plans, with the expectation of 10% of revenue contributing to total income.

- Created the Division of New Business to meet long-term targets and improve organizational structure; formulated a detailed business plan, culminating in the development of Mexico's leading Photo School, generating $10M+ in annual revenue.- Built the marketing strategy emphasizing loyalty programs and integrated campaigns, achieving 65% market share and #1 brand position; 'ZOOM iN" loyalty program achieved global fame with 100,000+ users.- Led E-commerce new platform development achieving 150% growth in sales.

- Developed strategic planning and enforced a point-of-sale optimization for all categories and distribution channels, resulting in consistent growth over 26 months.- Conducted brand P&L, pricing strategies, dealer support, promotional activities, and marketing expenses, restructuring the marketing and trade marketing department to optimize ROI per employee.- Planned, designed and launched an e-commerce site, incorporating a direct business approach for future profit management.

- Executed the consumer portfolio administration including channel allocation, sales forecasting, and strategic SKU selection; captured 50% market share in the camera market through effective pricing strategies and market monitoring.- Led the brand communication strategy, conduct campaign creation, production, media planning, and performance measurement. Directed the Ad Campaign "Esto es Hacer Foto" securing #1 brand positioning and leading to recognition at Cannes.- Founded the Trade Marketing department, creating a big data system for over 2,000 point-of-sale locations to drive operational efficiency. Maintained the #1 sales position in top stores.

- Managed headquarters procurement planning and logistics coordination. By optimizing processes, reduced import lead times by 30% and lowered inventory levels by 22%.- Designed a new forecasting system resulting in a 50% reduction in out of stock and 80% decrease in penalty fees with retail distributors.