Jorge Luis Martínez Lara Email and Phone Number

Define and execute Product strategy to maximize customer value and business results.Product Vision and Leadership: Define and communicate a compelling product vision, gaining alignment and support from stakeholders at all levels.Strategic Planning: Develop long-term product strategies that take into account market dynamics, emerging technologies, and customer needs.Product Portfolio Management: Manage a portfolio of products, making data-driven decisions on product enhancements, investment, and retirement.Resource Allocation: Optimize resource allocation across multiple products and projects to maximize business value and achieve strategic objectives.Market and Industry Trends: Stay ahead of industry trends and technology advancements, using this knowledge to drive product innovation.Customer Advocacy: Act as a strong advocate for customers, ensuring their needs are at the center of product decision-making.Executive Communication: Present product strategies, plans, and performance to the stakeholdersRisk Assessment: Identify potential risks and challenges in product development and develop contingency plans to address them.Team Leadership: Lead and mentor teams, fostering a culture of collaboration, innovation, and continuous improvement.

Support the company in the design and development of digital products through user-centered methodologies, leading interaction design activities in projects, including workshops for clients, brainstorming, interaction design, technology understanding, development and generates monitoring metrics to measure the success of the initiative; in order to ensure that they meet the needs of associates, customers and the business.

I lead a Digital Product department building solution for customer attendence needs and solving problems with focus in Users.

I worked closely with Product Owners, Scrum Masters and Business Managers to transform ideas into great experiences in an “Agile environment”. I tested UI prototypes with interactive wireframes to validate hypothesis through user research, usability tests and find insights for continuous improvement.I designed “public recharges” site, store homepage and Geolocalization sites according with better track record in designing and times short deliveries to implementation.