Jorge Meza Email and Phone Number

• Short Term Assignment (August 2022 to May 2023).• Member of the Global LT, responsible for assessing new business opportunities for the Cardiovascular portfolio across the globe, reporting to Global Franchise Sr. Director.

• Responsible of launching Cardio Metabolic Care & General Medicine (CMC&GM) pipeline of products in Merck KGaA. • Responsible of 3 Virtual Reps Sales Team (direct reports) for new products, remote promotion, priority setting & monthly business review.• Accountable of Digital Marketing area in CMC&GM Business Unit. (1 direct report).• Responsible of early launch strategy for new products, -18 Months stage up to +12 Months marketing excellence execution.• Partner with cross functional teams to guarantee product availability in the country.• Responsible for financial P&L top and bottom-line results of New Products launched. • Accountable of maximizing opportunities with strategic planning of the NP in the BU.

• Responsible for BD’s Infusion Specialty Disposables portfolio in Vascular Access 55M USD in LATAM (4 Main Geographic HUBs Mexico, Andean, SC and Brazil).• Accountable of creating and executing, Vascular Access portfolio’s marketing strategy in LATAM region for core business and project management for new products. • Responsible for financial P&L top and bottom-line results of vascular access portfolio. Budget management and resource allocation for business franchise.• Led cross-functional global, regional and local groups across the company working with senior managements at all levels including functional areas, operation and plants.• Responsible for a team of 4 senior product managers in LATAM, leading country business reviews & LATAM LT Meetings.• Accountable for marketing strategic planning of the Infusion Specialty Disposables BU being the bridge between WW and Local business.• KOL Management.

• Sales Manager experience carrying through a special development side program leading bimonthly business reviews encouraging a sales team strategic thinking.• Responsible for managing Takeda Hypertension and Diabetes portfolio (Monotherapy and FDC).• Managed Cardio-Metabolic Franchise OPEX (50 Mio Pesos), maximizing profitability. • As Marketing Manager worked closely with district managers to maximize prescriptions.• Developed strategies to generate product demand on POS (market analysis, marketing plan, KOL development, relationship with the sales force and our physicians).• Launched a brand-new fixed dose combination in DPP4i market in México.

• Sales Representative experience carrying through a special development side program to accelerate business field understanding.• Co-Responsible for managing cardio-metabolic portfolio.• Developed strategies to generate product demand on POS.• Launched a brand-new molecule in DPP4i market in México.• Launched a brand-new molecule and unique combination ARB market in México.• Created a stretch relationship with salesforce to create engagement with the brands.• Co-Manage both brands OPEX (ARB 47 Mio Pesos, DPP4i 50 Mio Pesos).

• Responsible for market research and business intelligence for AstraZeneca’s cardiovascular portfolio.• Guided and advice the Product and Franchise/Group Manager in the brand planning.• Design monthly reports for our retail products in audit pharma Sales & RX.• Provided all the market information and sales projections to develop Business Cases for new products or new presentations to be launched

• Responsible for market research and business intelligence for Oral Oncology Therapies.• Marketing Excellence collaboration.• Designed reports for retail and non‐retail channel pharmaceutical products in IQVIA.• Developed Roche’s Global Annual Patient Flow Report (data: population, incidence, product shares, treatment duration).• Lead & promoted the brand’s Digital Marketing initiatives.• Designed e‐campaigns to create engagement with HCP’s. • Created Digital Marketing Plans for Oncology Business.

• Co‐responsible in the development, implementation and launching of the Learning Management System of the company. • Analyzed statistic information of users that participate in the Harvard Manage Mentor Training program of the Corporate University.• Designed training solutions interacting with vendors. • Developed Roche’s Training report for headquarters.