Primary Responsibility:- Provide assistance & direction to the Casino Marketing team- Define the objectives and individual KPI to be delivered by the Casino Marketing team- Work with the Directors to define the brand strategy, including positioning strategy, multi-geo strategy, competitor analysis and geographical expansion- Represent the brand(s) in all interactions with the Casino Marketing function and ensure brand consistency across different GEOs and marketing channelsResponsibilities :- Monitor customer relationships with existing and new customers through CRM systems.- Ensure the CRM system provides an effective conversion funnel- Develop and implement marketing techniques and strategies that will drive new customers.- Manage the Registrations, Retention, Activation, Reactivation, depositing and other CRM strategies.- Top line management of Acquisition Strategies- Plan and manage multi-channel marketing campaigns- Suggest new methods to address customers’ needs

-Responsible for Marketing P&L -Responsible for the management of the casino brands-Work closely with Casino product managers for the games categories-Ensuring the successful acquisition of the casino brand via digital channels-Responsible for the lifecycle strategy and KPIs-Day-to-day management of relationships with internal teams as well as external agencies and suppliers-Contribute to Casino’s overall strategy and objectives to optimize the success of the brand-Review, develop and enhance KPIs for managing the marketing activities and concrete ROI management of all initiatives.-Closely interact with and contribute to product development to enhance CRM and acquisition-Interact with and contribute to the development of the VIP promotional tools-Manage marketing efficiency by creating an optimal channel and communication plan

- Overall responsibility for the client's Affiliate Program and Affiliate Management functions focuses on building professional relationships through effective communication and plans for compliant and profitable growth.- Delivering on the affiliate targets in all markets measured on CAC and LTV. This includes scaling existing affiliates, creating better deals, and adding new affiliates to the programme- Ensuring that the Affiliate business is run with a high level of compliance with regulations and best practices specific to each market- Performing the necessary due diligence when onboarding new Affiliates, ensuring that new partners meet our requirements; overall responsibility for the onboarding and sales to prospective partners.- Close cooperation with BI, Marketing and CRM teams to ensure profitable business and best-in-class marketing assets for Affiliates-Working with Legal partners to maintain a compliant Affiliate Business-Responsible for development through finding and creating new projects and business opportunities within the Affiliate area to grow the business in a clear and measurable way- Managing, growing and developing a successful and efficient team, which includes responsibility for performance reviews, staffing, as well as growth and career development- Ensuring that Affiliate Team targets and performance are translated into individual targets that are regularly monitored and updated

Managing the Portuguese and Spanish markets as a full P&L. Development of the current business model and market expansion.Monitoring market performance.Establish, execute, and report on player retention.Initiate, execute, and report on marketing promotions.Day-to day management, as well as nurturing relationships with business partners, media partners and affiliates alike.Maintain in-depth knowledge on market, competition, and regulatory situation.