At BBVA, one of the largest banks in Spain and LATAM, I was part of the Global Markets and eCommerce Sales team within the Corporate and Investment Banking division, specializing in FX (Foreign Exchange). My role focused on B2B sales, driving digital transformation for small and medium-sized enterprise (SME) clients and contributing to innovative projects within the bank.Marketing and Digitalization:-Achieved over 25% conversion rate across digitalization efforts, moving clients through email, calls, and video meetings.-Led digital transformation for SME clients by promoting BBVA’s Forex trading platform, boosting client engagement.-Managed a list of 200 potential clients each quarter, targeting SMEs most likely to benefit from digital solutions.-Conducted daily phone sales and scheduled video meetings, refining tele-sales skills and presenting digital solutions.-Led in-person meetings with CEOs and CFOs, securing digital clients with a high conversion rate.-Automated email marketing using Google Scripts to send personalized outreach, enhancing scalability and efficiency.Cross-Border Project:-Collaborated on a cross-border project targeting SMEs in Spain and LATAM, leveraging existing bank relationships.-Analyzed bank databases and cross-checked data to build a list of high-potential cross-border clients.-Developed and maintained databases to optimize client targeting for new client acquisition.

At Linea Directa, a leading insurance provider, I was part of the data analysis team in the home insurance division, optimizing performance and enhancing sales strategies through data insights.- Analyzed operator performance and call outcomes to identify areas for sales improvement.- Used SAS programs to process data and generate reports for decision-making.- Collaborated with the incentives team to improve performance and motivation strategies.- Worked with marketing to evaluate campaigns and optimize conversion rates.- Proposed new strategies for customer acquisition based on data insights.- Enhanced team efficiency and company results through data-driven process optimization.