Jorge stands at the crossroads of computer engineering and the dynamic world of auctions, blending technical expertise with a passion for the art of auctioneering. With a career spanning continents—from Switzerland to Hong Kong, the US, Italy, and Monaco—Jorge has revolutionized the experience of live auctions, bringing them into the digital age.In 1998, Jorge pioneered digital transformation in the auction industry by launching one of the first web applications to stream a live classic auction online. This groundbreaking venture was a testament to his foresight and adaptability, hallmarks of his approach to technology and innovation.Today, Jorge is at the helm of IT infrastructure for a premier Swiss auction house, ensuring seamless operations and continuing his legacy of bridging technology with tradition. Under his leadership, the auction house not only thrives in its traditional roots but also embraces new technologies. Jorge's vision extends beyond the immediate, seeing the potential of AI to transform the auctioneering landscape.As Jorge looks to the future, his focus is on harnessing the power of AI and GPT to further enhance and revolutionize the auction industry. His journey is one of continuous innovation, driven by a deep understanding of both the technical and cultural aspects of auctioneering.