Responsible for the marketing strategy to increase brand awareness and support sellout in the Aftermarket sector. Taking into consideration the corporate guidelines in Japan. Development of content and digital brand communication campaigns, supporting the aftermarket and industrial sales area. Growing audiences and interactions on social networks. Launch of the Lubricants Academy with technical training courses for mechanics. Renovation and opening of Premium Stores in Mexico.

Responsible for the business development and commercial strategy in the Mexican market, creating new relationships with key clients in the insurance, bank, leasing and bodyshops sectors. Developing added value proposals for companies that are looking for effective IT management solutions and body shop repairs of their own fleet vehicles. With specialized software factory and certified body shop network, to give them service all over the country. Working very closely with our commercial partner BASF, in their coating division.

Responsible for the development of the Spanish Commercial Chamber Division in Querétaro State and Bajío Region. Encouraging investment and commercial exchange between Spanish and Mexican companies in the region. With corporate and networking events that helped them to meet in “one-on-one” appointments, with key players of the decision-making process. Providing solutions to the Members such as business opportunities research, legal services, market studies, diagnosis of the company strengths and international possibilities to succeed. As well as tailored business agendas, trade missions to México and Spain, among others services.

Business consulting, brand representation and real estate services for foreign Companies in México. Providing different solutions to support their international plans in the country, such as tailored business agendas, trade missions, among others services. I represented companies in México of sectors such as: automotive (high tensile fasteners, extra flexible cooper cables and braids), construction, software, among others.

Responsible of leading the company activities in México, with the oversee of the sales and marketing objectives, as well as the day-to-day business operations. My main strategic activities were:-Start-up of the representative office in the country, to be able to provide local support to the distributors, both in commercial and technical issues. -Line-up of the Mexican team, managing directly the objectives and results of the key account agents and technical assistants. -Development of new distributors, building strong customer relationships with them and working together to create the annual business plans of the brand. Increasing the sales coverage in their territory, of the moto and auto products. Always looking to accomplish the business objectives and goals.-And the organization and promotion of several technical courses with our distributors, with their retailers network. Among other activities...

Development of the international business plans for the Catalan companies that want to introduce their products and services in the Mexican market. Helping them with the specific search of sales partners, distributors, agents or clients. With expertise in market research for several industries such as, education, automotive, information technology, food and beverage, among others.

Responsible of the development of different type of programs that help the SME´s (small and medium enterprises) in the State of Morelos, to improve their business skills and administration processes. To be able to participate in their local and (in some cases) national market share. The main sectors that we attend were commerce and service SME´s.

Responsible for sales of IBM and Microsoft technical courses, as well as Executive Training. Business development of specific learning solutions for several industries.