Responsible of the Global Go-To-Market Strategy of Elastography and UDFF (Ultrasound Derived Fat Fraction) Technology to establish UDFF as the leading technology for Liver Fat Quantification through clinical efficacy with collaborations, publications, education and market segmentation tactics for Hepatology, GI, Radiology and Pharma through Key Opinion Leaders (KOLs) development strategies and campaign initiatives. Also, responsible for general imaging ultrasound products clinical marketing initiatives and development of KOLs throughout the Americas and for coordinating trainings, collaborations, and ongoing product educational opportunities to ensure successful ultrasound product sales.

Managed Women’s Health Ultrasound Business in CALA region to include orders & sales obtaining 17% financial order growth. Developed and sustained meaningful relationships with key opinion leaders (KOL's) to interface and support cross-functional ultrasound products, commercial marketing and advanced clinical applications teams.

Led the education, clinical applications, product and marketing programs planning and execution for the internal sales and applications teams and translated end user needs into training solutions. Successfully managed the Clinical Ultrasound Applications Team.• Provided required pre-sale clinical activity and strategy to include product definition, demonstration plans, plus post-sale training plans and supported sales objectives for geography. • Developed and delivered L.A.S.U.S. customer product training courses (“Latin America School of Ultrasound”) utilized by customers and end-user customers.• Assessed, selected, developed and managed close relationships with luminary customers, KOL’s and regional societies.

Developed and conducted analysis for product strategies through timely promotions, advertisement, sales and marketing campaigns/strategies to approach the Latin American markets by country, products and segments. Partnered with marketing, area sales, business managers and finance teams to drive profitability and increase market share. Provided leadership and direction to product sales and marketing teams and achieved 10.3% average financial growth in sales and 13% in orders.• Aligned and supported go-to-market business strategy and product positioning and value proposition of the Voluson & LOGIQ ultrasound brands with regional and global product marketing communication efforts.• Provided marketing blueprint for new product introductions (NPI’s) and information to the regulatory department to facilitate product launch and marketing milestone process completion.• Identified and analyzed current/new markets and competitive environment trends to increase sales.• Developed, coordinated and delivered internal product sales, marketing presentations and training for sales force, distributors, product marketing teams, end-user customers and clinical applications team.• Generated price lists, product configurations and margin management in conjunction with business manager and finance group; agreed to level and limits of discounts and deployed strategy to sales team.• Developed and delivered L.A.S.U.S. customer product training courses utilized by customers and end-users.• Assessed, selected, developed and managed close relationships with luminary customers, KOL’s and regional societies.

Developed competitive product knowledge to exploit current GE ultrasound products and next generation product offerings. Provided technical and clinical leadership during sales process by demonstrating full range of product features, capabilities and benefits to customers and end-users. Averaged 20% financial growth.• Built price lists, sales collaterals and written marketing materials for sales teams including new product introduction (NPI) information to regulatory department to facilitate product launch and availability.• Developed and managed close relationships with luminary customers, KOL’s and local societies including visiting end-users within the region to provide technical and clinical support.• Participated as a speaker in professional conferences, end-user courses, clinical sites, key regional congresses and trade shows and conducted product demonstrations and promotions.

Provided 3D/4D ultrasound technical and clinical leadership during the sales process by demonstrating the full range of product features, capabilities and benefits to customers and end-users.• Monitored customer installation of 3D/4D ultrasound products within region to improve customer satisfaction and maintain customer relationships.• Utilized market and product knowledge to assist sales team in developing sales, basic configurations, and marketing and customer service strategies.• Supported trade shows and professional conferences by performing product demonstration and customer training.