Building products with blockchain technology.

Bkool is a technology company that creates interactive and innovative solutions for sports and video gaming. Reporting to the CEO and part of the Board of Directors:-Responsible for the International Marketing and Sales, in charge of the P&L management and pricing and promotions strategy-Product Development, acting as a Product Owner following Agile methodology and been the link between business and technology department-Responsible of the Design team, focused on the evolution of the 3D Simulator and the launch of new App for iOS and Android-Brand Strategy definition and implementation, Go to Market Strategy for the new countries. Management of International Marketing in 6 countries, including Media and PR agencies in each of these countries-Responsible for Marketing Budget, ROI and ROAS control. Growth of more than 300% in Premium Subscribers.-Definition and implementation of the Branding and PR campaigns in different countries, achieving an increase of +60% of visits YoY to Bkool.com-Paid media strategy: SEM, Programmatic, DBM, GDN, Affiliation platforms, Social Ads, Partnerships.-Earned media strategy: content strategy, blog, SEO-Presence in Social Media: Facebook, Instagram and Twitter. Investment on Social Ads in social networks.-Web and Mobile Analytics, sales funnel optimization, A/B testings.-CRM strategy to increase activity of the users and the Renovation Rate. Churn prevention actions. -Development of the retail channel, leading 8 people department responsible for sales in retail channels, duplicating the sales in Spain, France and Italy and launching the product in new markets in Asia and America

Reporting to the CEO and part of the Board of Directors:-Responsible for the Marketing and Brand Strategy; definition and delivery of campaigns and launch plans for the events on sale.-Product development, responsible for the UX and UI of the Web and Apps; Product Owner responsible of new developments.-Digital acquisiton with performance channels (Programmatic, Google Ads, Social Ads...) with an increase of 25% of traffic to event landing pages.-ATL campaigns including Radio, TV and OOH media.-CRM strategy for the 6 Million of customer base; accurate segmentation with the result of +60% of revenue coming from this channel.-Click stream analysis and A/B testing in sales funnel that increased conversion +20%.-B2B Sale Strategy of the ticketing system software with clients such as Real Madrid F.C, Stage Entertainment, Live Nation, Cirque du Soleil. -Business development, revenue share agreements, partnerships with key companies and development of point of sales. -Content marketing; enrichment of the product page of the different events on sale on entradas.com. -Responsible of the Customer Care Area, measuring the customer satisfaction and NPS KPIs.

Product Owner of private areas of Vodafone.es and Mi Vodafone App. Growths of 25% year over year of Unique Users on Web.Design, Launch and Growth of MiVodafone App for Android and iOS with more than 1.500.000 downloads in their first 12 months. Managing a team of 10 people, mainly responsible of:-Development and maintenance of these private areas always trying to provide a “best in class” User Experience.-Promotion and traffic generation to this part of the Web defining and implementing the strategy to the customer base of Vodafone, involving SEM and SEO, email marketing.-Promotion of the Apps for increasing the downloads and usage.

In charge of strategy and business consultancy projects in the digital and Internet environment: Launch and development of online acquisition channels (SEM, SEO, affiliates, display, CPA, CPC, CPM deals..), Sales funnel optimization , Social Media Optimization, Web usability. Business development tasks in order to increase the number of clients in Accenture Digital and Online area.

Reporting to the CEO and part of the Board of Directors, responsible of the following tasks:-Simyo Spain P&L. Simyo Spain during this period had a growth in revenues of 60% year over year.-Development and implementation of the Simyo Marketing Plan. Marketing budget responsibility :•Branding campaigns: definition of creativity campaign, media invesment in ATL and BTL channels.•Online marketing campaigns, focused on performance results: SEM, SEO, Affiliation, Display.•Social Media Strategy- In charge of the Web Team: content, usability and sales funnel optimization. More than 1 million of unique visitors per month. Simyo.es was awarded as one of the best 20 Spanish Web sites in the last 20 years by Red.es

Being part of the team in charge of launching Simyo, new mobile operator in Spanish market, focused on online buyers. Responsible of the following tasks:-Responsible of the online marketing budget-Definition and implementation of the Simyo online strategies: •SEM campaigns. •SEO optimization •Affiliate marketing programs. •Display campaigns •Presence in the different Social Media Channels.-In charge of the Web Team, including content, usability and sales funnel optimization. More than 1 million of unique visitors per month.-Coordination of the Web launch project and maintenance with Operations department: Cross departmental project management tasks. -Co-marketing deals and business development with different online partners: eBay, Softonic, Monster, El Pais, Festuc.

Working for the largest online retail worldwide, I was in charge of the following areas:-Responsible of the Affiliate Channel. -Partnerships with different online sites such as MSN, Yahoo!, Terra, Yacom, Orange, Marca, Hispavista.-Design the emailing strategies to eBay registered users; segmentation of the eBay customer base and definition of the specific actions for each segment.

-Team leader in financial audit projects.-Part of due dilligence and transaction services.