Jorge S. Email & Phone Number

Querétaro, Mexico

London, United Kingdom

With a keen understanding of the power of strategic communications, I bring a wealth of experience in crafting and executing impactful campaigns that inspire confidence and drive enrollment growth for the prestigious Chatsworth Schools family. My expertise lies in curating compelling ATL and BTL strategies that elevate brand awareness, foster community engagement, and ultimately, attract future generations of Chatsworth pupils.- Spearheaded the development and implementation of comprehensive brand strategies, encompassing messaging, visual identity, and digital presence, ensuring consistency and resonance across all touchpoints.- Conceptualized and produced engaging content, including brochures, videos, and social media campaigns, that captured the essence of Chatsworth Schools' unique educational offerings.- Established a strong online presence through a dynamic and informative website and engaging social media channels, attracting prospective families and showcasing the school's exceptional achievement

I bring, through critical stages of creation, planning, and development, a unique blend of strategic expertise, creativity, and deep industry knowledge to the table.- Collaborated with entrepreneurs and business leaders to conceptualize and develop brand identities, ensuring each brand possessed a distinct and memorable personality. - Crafted compelling brand narratives that captured the essence of each brand, ensuring consistency across all touchpoints, from visual identity to messaging and customer interactions.- Monitored brand sentiment and reputation online, proactively addressing any negative perceptions and transforming them into opportunities to strengthen brand reputation- Mapped out customer journeys, identifying key touchpoints and opportunities to enhance brand interactions and create lasting impressions.- Mentored and guided aspiring hospitality professionals, sharing my knowledge and expertise to empower them to become effective brand stewards.

México

- I completely transformed the Marketing and Communication Agency by introducing a disruptive marketing approach, blending disciplines such as art, science, and psychology to create unforgettable experiences that tremendously boosted the growth of our clients' brands. Through this innovative approach, we stood out and achieved outstanding results compared to other agencies.- As the lead strategist, I was responsible for spearheading the design, implementation, and monitoring of Branding, Marketing, and Social Media strategies. I was the driving force behind the creation of strategies that emotionally connected with the target audience, generating a genuine brand identity and establishing a relevant presence in the market.- My key role revolved around leading the development and implementation of innovative business models. My passion has always been to identify opportunities and establish bold strategies, breaking away from traditional norms. The outcome was the creation of unique business models that made a significant impact on the growth and profitability of the brands.

London, England

Spearheaded strategic marketing and communications initiatives for a prestigious global organization connecting 19 renowned schools across England, Spain, Qatar, Abu Dhabi, Mexico, and the United States.- Devised and implemented innovative strategies to enhance the brand image of acquired schools, resulting in a remarkable 20% increase in enrollments. Targeted a more discerning market with higher economic potential, effectively positioning the schools as leading providers of international education. - Successfully guided a complex strategic merger, navigating cultural differences and mitigating potential resistance within the education community. Cultivated trust and prevented significant attrition through clear, consistent communication. - Generated highly successful content through the creation of viral videos and podcasts, propelling brand awareness to unprecedented levels. These innovative strategies generated an astounding 30% increase in registration fees, showcasing the power of storytelling in engaging audiences and driving growth.

México

I was dedicated to helping the Thomas Jefferson Schools continue its legacy of academic excellence and establish itself as a beacon of innovation in Mexican education. I leveraged innovative digital strategies to enhance brand visibility, elevate brand value, and attract a diverse student body to our five prestigious schools in Mexico, catering to nearly K-12 6,000 students.- Played a pivotal role in shaping the school's brand identity and messaging, ensuring that it resonated with the diverse communities it serves.- Pioneered the launch of an online school radio station, which quickly rose to become one of the top five most popular in Mexico, garnering a loyal following among students, parents, and the wider community.

Mexico City Area, Mexico

Leading audiovisual production company in Mexico, specialising in the creation of films, series and commercials.- As Production Manager, I played a crucial role in overseeing the entire creative process, from pre-production to post-production. My responsibilities included resource management, team coordination and ensuring the smooth running of each stage of the project.- Working closely with directors, producers and other stakeholders, I successfully delivered high quality audiovisual productions.- As Project Manager, I streamlined workflows, maximised resources and ensured timely and on-budget delivery of commercial productions for brands such as TV Azteca, Greenpeace, Banamex, as well as television dramas and documentary series.- In addition to commercial production, I also contributed to the creation of short and feature films, being involved in every stage of the creative process. This included budgeting, location scouting, cast selection, scheduling and coordinating post-production activities to ensure the successful completion of projects.