https://www.inesdi.com/master-digital-project-management

https://underwaterwine.com

Responsible for global digital customer experience in all Telefónica's operating businesses and leading the global CX team that made possible the following hits:- Transformation of Novum into the multichannel digital platform that supports the value propositions in all Telefónica markets (convergent offering, digital hub, only mobile…).- Focus on business impact: more than 40M customers globally, >30% digital sales, >25% calls reduction to Customer Care, excellent CX (>4.2* avg in Android/iOS markets).- Complete the global delivery roadmap with the launch of O2 and Blau apps in the german market.- Strong sense of team among a highly skilled and competitive group of professionals that collectively increases satisfaction (eNPS ramping up from -30 to 91 in two years).

Leading the business relation, product roadmap and project delivery areas towards the different Telefónica markets, responsible to implement a global customer experience in all digital channels, while re-defining the relationship model between Global and Local to ensure we maximize business impact with the global/local resources mix.- Provide and iterate a personalized digital experience to 35M+ active Telefónica customers with a 55%+ penetration rates- Engage with OBs to monetize digital channels (current and new products)- Lead structural programs to launch Convergence and personalization- Drive projects towards digitalization of traditional channels (CC, Retail) and reach an omnichannel experience (web, TV)- Position our product as Telefónica main digital Hub aligned with OBs & group Ecosystem strategy- Open and lead a new business model from Global (all areas, business/tech/finance/legal) towards the markets (B2P Germany)- Lead a best-in-class PMO (elected best Spanish PMO in the 2021 PMI Global Awards)

Responsible to launch, evolve and monetize the prime digital relational channel for Telefónica towards its customers in the different markets (MiMovistar, MeuVivo, MyO2), leading the business and delivery areas as well as the global digital marketing team.- Successful take-over and improved digital CX to a customer base of 30M+ active users- Best Telco app rating in all our markets (BR, UK, SP)- Increased digital penetration and engagement (+30%)- Evolution from eCare (+20% cost reduction) to a monetization/sales channel (tariff updates/renewals, migrations, top-ups, eCommerce) - Digital Marketing plan & execution with all markets (best-in-class: over 65% of total digital value coming from Novum app in the UK)

https://sharifyapp.com

Responsible for the digital value proposition of Tuenti in all markets (CloudPhone, VozDigital, app2app calls, SIM-less experience, self-care, in-app payments, freemium-model/try-and-buy…), working closely with the local teams to maximize customer engagement.- Boost in penetration rates (i.e. ES 80%, GU 70%, AR 50%)- Business/revenue impact: +100% CLTV (higher engagement/ARPU, lower churn) in digital customers (30 days recurrent usage) - Very high satisfaction rates (CSI>8)

Responsible for the international expansion of Tuenti as the MVNO and second brand of Telefónica at a global level- Open new markets and launch the MVNO in Argentina, Ecuador, Perú, Guatemala and México- Lead the organizational WoW and cultural change to pivot the business towards the new markets- Increase of global customer base of Tuenti from 275k to 1,5M customers.- Define commercial strategy and business proposal of the digital operator with the local teams in the different markets- Participate in the solution/3PP architecture definition with the global teams (gCTO, TIWS, TISA…) and the local teams

Responsible of a multi-country team and ensuring business quality as regional head of the Service Delivery Process Board, the Tools Board, Service Industrialization Program, Knowledge Management, and Add-on-Sales programs for Presales and Delivery, in cooperation with the Business Units and Corporate.Additionally, responsible for the OPEX Governance for the presales opportunities funnel at regional level in TV&Media, Mobile Broadband and Market Segment Verticals.

Responsible for the strategy implementation and execution in Presales and Delivery (opportunities, projects & contracts), translating business needs and financials into a resource & cost plan, as well as leading the implementation and follow-up at Hub level.In addition, leading the cost center Financial Forecast and Control, achieving a best-in-class Absorption results in the region during 2013.

Leading groups of 80+ professionals with diverse responsibilities and cultural backgrounds (Project Managers, Solution Architects and Solution Integrators), providing Solutions, Systems Integration and Support services to telecom operators worldwide, covering different technology domains (Charging, Mediation & Service Fulfillment).Responsible for domain strategy & tactical planning, operational & financial KPIs and competence plans & development.I was also leading the Global Competence Center for Service Fulfillment (Systems Integration and Support).

Responsible for System Integration processes at the GSDC in Spain. My main activities were business trends awareness, strategy definition, communication, implementation, follow up and improvement management.

Leading Charging Solution projects in telecom operators in Europe, Africa and Middle East, covering Project Management (team/budget/quality/time), Consultancy (solution discussions with the customer) and Customer Support.

Responsible for the analysis, development and launch of an application able to obtain the optimum binary image out of a scanned picture. I was selected to present the project in the 2000 IEEE International Conference on Image Processing in Vancouver (Canada).

Internship in the Quality and Test Planning department, where I worked with a complete quality test system in collaboration with Singapore headquarters.