Art Director
Globalhue
Directed the supervision and production of all creative requests targeting multicultural audiences, encompassing African-American, Hispanic, and Asian markets, for renowned national brands. Collaborated closely with a partnered copywriter on strategic briefs, generating innovative creative concepts to present to clients. Demonstrated expertise in designing and producing effective advertising campaigns for a diverse portfolio of Fortune 500 clients.In this role, I commissioned and supervised specialists, including artists and photographers, to contribute to projects while effectively managing within limited budget constraints. Notably, I spearheaded the overhaul and optimization of TV broadcast requests, leading to exceptional sales growth in the Hispanic market. My extensive experience includes collaboration with major clients such as Dodge, Chrysler, Jeep, Subway, and Verizon Wireless.