As the Operations & Planning Manager for North America and LATAM regions, I lead the development and oversight of the $35M+ annual marketing budget through collaborative planning with cross-functional teams across 8 markets. I spearhead the implementation of reporting and analysis platforms to drive data-driven decision-making and optimize marketing efficiencies. Additionally, I continuously track and analyze key metrics to identify growth opportunities and enhance campaign performance. A key achievement was implementing a comprehensive reporting deck that provides visibility and actionable insights into market performance.

In this role, I formulated integrated marketing strategies in collaboration with regional teams and market leads to drive brand awareness, capture market share, and ensure alignment with overall business objectives across the LATAM region. I fostered collaborative relationships with cross-functional stakeholders, including regional teams, external agencies, and key partners, to execute cohesive marketing campaigns. Leveraging data analytics, I measured marketing performance, derived actionable insights, and recommended strategies for continuous improvement. Key accomplishments included achieving 98% accuracy in marketing spend vs. budget through rigorous financial planning and control processes, as well as implementing a Monthly Performance Review process to monitor and enhance marketing effectiveness across Mexico, Brazil, Chile, Argentina, and Colombia markets.

As the FP&A and Marketing Manager, I developed comprehensive marketing strategies for business units, aligning with corporate goals, targeting key customer segments, and optimizing market positioning. I analyzed financial performance, identified key trends and variances, and provided strategic recommendations to improve profitability and achieve organizational objectives. Key achievements included optimizing the product portfolio (reduced by 40%) and implementing a pricing strategy that improved realization by 15%, boosting margins and reducing business seasonality. Additionally, I collaborated cross-functionally to lead annual budgeting, forecasting, and long-term financial planning efforts for the $5M USD health devices business.

As the Financial Controller, I oversaw accounting, finance, and internal controls functions, driving remediation plans to strengthen the controls environment and ensure compliance. I spearheaded initiatives that reduced inventory value by 65% and improved the Days Inventory Outstanding (DIO) KPI through cross-functional collaboration and process optimization. Additionally, I implemented standardized processes for Demand Planning, Accounts Receivable, and IFRS provisions review, enhancing visibility, control, and actionability across operations. I also led and developed a high-performing team of 5 finance professionals, fostering a culture of continuous improvement and professional growth.

As the Finance Business Partner at Philips Healthcare, I partnered with cross-functional teams to examine business performance metrics, provide financial guidance, and identify opportunities to drive profitability. A key accomplishment was spearheading a strategic commercial initiative that increased revenue by €1M through innovative sales methodologies for aged inventory. Additionally, I improved the accuracy of critical business KPIs from 80% to 90%, enabling data-driven decision-making for the €100M+ business.

In this role, I supported the Finance Business Partner in driving business value creation, establishing financial goals, and enabling sound decision-making processes. I implemented Sellex/OPEX reporting, providing performance visibility and enabling data-driven corrective actions for continuous improvement. Additionally, I participated in financial statement generation, variance analysis, and communicating insights to business leaders to facilitate strategic discussions.

Administrative Manager responsible of setting up a new subsidiary in US.In charge of all administrative paper work with US government offices, as well as, assurance of legal compliance and building commercial relations with several suppliers.

I participated in a finance activity migration from Andean HUB (Colombia, Peru, Ecuador and Bolivia) offices to Shared Service Center. In addition, I was responsible for maintaining the integrity of accounting information by verifying, recording, consolidating, and inputting transactions.

Leading the implementation of 2 SAP enabling tools that allowed the creation of tickets to ask for support from markets to shared service center and secondly to give visibility on the progress of the closing activities performed in each subsidiary (locally and remotely from center).

I participated in a finance activity migration from USA office to Shared Service Center. In addition, I was responsible for maintaining, preparing, and reconciling accounts and other financial documents. During this position I was required to have a broad understanding of basic accounting principles and excellent communication skills in order to feel comfortable submitting your findings to higher-level executives.

Specialized in recording, organizing and paying bills that are owed by the diplomatic mission. Responsible for posting transaction details in specialized accounting software, assuring all revolving accounts are up to date and coding financial documents.

Actively participation in discussions with clients related to their financial goals and provide advice on how they can be attainable. I co-worked in the generation of financial plans that may include savings goals, investments, insurance policies, estate planning, college savings and retirement.