J A Lucas Sanchez Email & Phone Number

Stockholm, Se

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Programmet Ny Kollega är ett samarbete med Schibsted, SVT och Bonniers och syftet är att åka mångfalden i svensk media.

Stockholm, Stockholm County, Sweden

. Embarking on my first intern position in Swedish, I have been entrusted with the orchestration of comprehensive 360-degree marketing and PR strategies, translating these initiatives into actionable and ROI-driven campaigns. . I created from scratch a data base getting interviews in national outlets (P4 and DN) in less than 3 months, significantly increasing brand visibility and engagement. Acted as the primary liaison with our Digital Agency, managing the end-to-end content production process. By streamlining content creation and tailoring public relations materials, I have enhanced media outreach and secured increased coverage in key press outlets.. Spearheaded strategic partnerships with educational institutions and coordinated special events, enhancing community outreach and brand loyalty with brands as Scandic, Canon, Avalanche Group, Castellum and EY. . Championed our core principles of Diversity and Inclusion through all marketing activities, ensuring that our campaigns are representative and inclusive. This commitment has been integral in fostering a positive brand image and strengthening our market position.

"Togetherness" and 'Different with a meaning" are my favorite values and drive my daily holistic attitude. I do care about people and use coherency as my flag. Recently the AGILE method has become my katana to approach our 360° campaigns.I'm proud to be part of the Public Affairs and Advocacy Campaign's Unit. We are five ninjas and one samurai defining, planning, creating and executing inspiring global campaigns based in equality.I'm copiloting the HOMES Wanted Campaign, the umbrella of our three main spring moments: International Women's Day, IDAHOT and World Refugee's Day.I'm the contact point with our lead agency and responsible for the SOW, timings and deadlines, budget tracking and research.Overall responsible for project leading the production phase, with a special focus and responsibility for digital content as web and social media.

I launched the PR and Press Office with a clear goal: to change the narrative from "Donation" or "Help" to "Trade" and "Investment". I implemented the day-to-day Press Office duties & managing responses to regular media queries collaborating with a multidisciplinary team, redesign the old PR traditional forms into an aggressive digital strategy based on a mix calendar including first the "Diaspora" and secondly the business community in the Nordics and Europe. We launched The East African Community Business & Investment Forum (EAC-BIF) as a key event promoting business, trade and investments between Sweden and East Africa. The EAC-BIF was organised by the Embassies from the East African Community accredited to the Kingdom of Sweden in partnership with the Swedish-East African Chamber of Commerce (SWEACC). The forums gave opportunities for Business to Business (B2B), Government to Government (G2G) and Government to Business (G2B) meetings to develop new, meaningful, and sustainable technological exchange. The theme was “Green Solutions for Cities” (in Africa), with the following focus areas: Waste to Energy Water and Sanitation Green TransportGreen Solutions for Cities is an area of great importance worldwide, not the least in the EAC countries with a fast urbanization requesting efficient solutions to cover for the implications on health, security, and environment.

Stockholm, Sweden

 My proactive PR strategy was based and inspired in our organization four core values: passion, integrity, inclusiveness and quality; also resilience and a holistic approach always under a high tempo and problem solver positive attitude using my project management skills and genuine interest to drive change and develop expertise within the organization.I was responsible to managed projects with contact with suppliers, budget keeping, running the procurements within the department and involving the right staff.  I had the privilege to lead our Massive Online Open Course (MOOC): “Addressing the global crisis” in collaboration with the SGD Academy, SIWI as lead faculty and 18 global high reputation organizations.The goal for the first course was 2k students and we got more than 6k. I led our first short film in collaboration with Reuters: “Towards a water wise future”.We got more than 20k views just during the first month.  I was part of the branding strategy development, design and identity of World Water Week 2.0 (we moved to Tele2 Arena), including the new website, app and the logistics with the press and the Journalist Grant.  Strategically develop and drive SIWI’s outreach and develop content strategies to leverage digital channels (increased 300% the engagement and followers in LinkedIn).

Stockholm, Sweden

 I had on my charge the developement of marketing strategies and the PR, the contact with the press, media agencies, digital influencers and the fairs in Europe: Denmark, France, Italy and the UK. For the first time in the Swedish fashion history a brand has shown for free in the WeAr Magazine.  As brand ambassadour I worked providing customer service, memorable experiences, training our sellers around the world and on charge of the e-commerce.

Stockholm, Sverige.

Approaching the old customers and potential customers far from the traditional way; showing them our three new brands (Hobby Factory, Hobby Image and Hobby Animation) and the new directors and products. We got in a record time new clients as Converse, based in personal meetings with advertising agencies, PR agencies, event agencies and end customers in Europe focusing on the Nordic region.PR i Europa med fokus på Norden.Att sälja Hobbys varumärkes portfölj till dess kunder och potentiella kunder.Personliga möten med reklambyråer, PR-byråer, event byråer och slutkunder i Europa med fokus på Norden.Relationsbyggande aktiviteter som att medverka på inspelning och bjuda ut kunder på lunch.Kontinuerlig uppdatering av kund/mejl register.

Mazatlán, México.

I directed my own marketing and design agency (10 employees).We got clients of high impact and reputation producing projects with immediate commercialy and social effects as:Grupo Modelo/ Manufacturers of Corona BeerWe created a campaign “Pistoleros” with QR and app to get a new target allowing different effects with sales on retail and bar. It's a campaign replicated elsewhere.Cuauhtémoc Moctezuma/ A part of Heineken GroupWe created Fiestas of Hermes, a monthly product with original designers’ galleria, music, party, a concept that permited us to introduce the beer Indio into local market, the brand has had an youthful feeling for more than 120 years.Mazatlán International Bikeweek We took the project with 15 years of tradition and was considered the most important in Mexico (now is considered the most important in Latin America), however they did not have concept, we designed the brand and identity, logo, website, clothes, brief. I created links with brands for the first time such as: Ducati, BMW, Yamaha, Schubert and we reestablished the relationship with brands that were already gone: Harley Davidson, Kawasaki and Mobil. I increased the budget 300%.We also tightened the relationships with the government.Full design was my responsibility also the press (first time US media coverage inside event andCCTV from China.The PR, the radiobroadcast and the artist management.

México, Df.

I designed the first website with an annual guide with a powerful search engine.I was in charge of the design and all the visual material. I designed and developed the auction of paintings donated by various artists.

México, Df

Today I am a collaborator and we are broadcasting my documental series: Open Source, Prometeo in the 21st Century about internet and democracy, economic new model, process of artists creation, education and technology, P2P with specials interviews to Dr. Aleks Krotoski (BBC, The Guardian), Andrew Keen (Digital Vertigo), Karl Fogel (Question Copyright), Bruno Souza (The Java Man), Roberto Menard (Reportiers sans Frontiers), Jean Pouly (Agence Mondiale de la Solidarité Nùmerique), Vicente Verdú (El estilo del mundo: la vida en el capitalismo de ficción), (Hernán Casciari (Orsai), Nortec.I produced a broadcast and a website of new technology and promoted specially free software and open source for different kinds of disabilites.I also designed several campaigns of disaster prevention, emergency and prevention of crime. I assisted the production of eight different radio broadcasts about politics and social, religion, science, architecture, literature and a weekly magazine. All of them were # 1 in rating.I produced concerts and books presentations for audience and found sponsors for audience’s gifts.The complete production and edition, the music was almost always created by me, and the coordination of guests and experts/specialists. I was the news reader of Ramón Pieza R. the national prize of journalism 2006.

México, Df

a! Diseño is the magazine of the national school of visual arts.My work consisted of: CorrectionEdition of interviews and main articles.

México, Df; Guanajuato, León.

I worked in two areas: Public Relations and Press.I was in charge of the website.I was in charge of the pressroom.I was the presenter and producer of the national state broadcast.I was the responsible for the special guests (ambassadors, diplomates, governors and members of congress) and the artists of the Yerbabuena (venue for 10 thousand people).Strike's Roadmanager (New Zealand).

Ny Kollega, Journalism

Programmet Ny Kollega är ett samarbete med SVT, Bonniers och Schibsted och syftet är att åka mångfalden i svensk media.

Social Media Marketing Course, Marketing

Activities and Societies: Navigating social contexts: platforms, technologies and trends . Consumer behaviour and building communities ..

Bachelor'S Degree, Communication, Journalism, And Related Programs, 9.4 Of 10 In Average

Activities and Societies: . Graduated with Honors. Research in Open Source and New Technologies. . 2nd Prize (Interview) and 3rd Prize.