Jorge Aliende Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

As a content creator for the Intelligence and Knowledge area of the Corporate Excellence Foundation, I am in charge of: -Writing articles on Reputation, Brand, Public Affairs, Communication and Sustainability. -Analyze reports and trends to extract key conclusions for the network of participating companies. -Edit and update the website to optimize the positioning of the content in the desired sectors both in Europe and America.

Madrid, Community Of Madrid, Spain

As Membership and Business Development Manager of the Chamber, I am in charge of:-Commercial management: the British Chamber in Spain is part of the network of UK Chambers abroad and is a private associative entity, so growth in members is key. Since I assumed the role, more than 70 companies from strategic sectors have joined the Chamber. Among these arrivals, some stand out such as Cubico, Haleon, Iberia, NH Hoteles, OHLA or SACYR.-Public and corporate affairs: I develop constant dialogue with companies and institutions in the United Kingdom and Spain, managing access to regulatory bodies and promoting the creation of synergies and the promotion of new collaborations, creating synergies and promoting new collaborations.-Organization of events: the Chamber develops by organizing events aligned with its purpose of promoting bilateral trade. In this sense, we organize meetings with representatives of regional and national governments on sensitive topics for the different sectors represented in the Chamber (finance, Energy, Diversity, Sustainability, etc.).-Government relations: due to the bilateral and commercial nature of the organization, relations with different levels of government in Spain and the United Kingdom are essential. Among the projects that I have promoted, the trip to attract international investment carried out by the president of the Community of Madrid (February 2023) stands out, consisting of visits to institutions and companies such as the LSE and having as its central event a breakfast for investors and media communication at Banco Santander with a hundred participants.-Reputational management: cultivating and caring for intangible value is especially relevant in relational organizations where various interests come together. Therefore, it is my responsibility to manage it by supervising relations with stakeholders, positioning in the media or risk analysis.

Madrid Area, Spain

As Development Manager of the postgraduate area of the best Communication faculty in Spain, my responsibilities were:-Institutional relations: design and execution of the stakeholder plan (public and private, national and international) to meet corporate objectives.-Commercial management: execution of the commercial plans of each program, with special attention to its internationalization through corporate trips to Brazil, Mexico, Chile, Argentina, Panama, Puerto Rico, Guatemala and Paraguay that resulted in a 37% increase in internationality.In this stage we managed to consolidate the Master in Management of Communication Companies, launch the Executive Master in Corporate Reputation (the first official master's degree in Europe in the area and which has already accumulated 5 editions) and implement in Madrid the Master in Political and Corporate Communication (program leader for more than a decade).-Communication Management: design and supervision of Communication plans. Design of campaigns for RRSS and On and Off media and coordination of editorial groups.-Headhunting: selection of professional and managerial profiles for executive master's programs, managing to form the most senior group of graduates at the University.-Product development: creation and implementation of focused programs for companies and new international programs, such as the creative business management program launched by the American University in Dubai.-Strategic events: preparation, execution and corporate monitoring of events in Spain and other countries to strengthen the corporate brand and disseminate the programs. Example: https://www.youtube.com/watch?v=ptGAPTS3-zc&t=1426s

As International Admissions Coordinator, I was responsible for the following functions:-Commercial management: design and implementation of the University's strategy for recruiting students in Argentina, Belgium, Bolivia, Brazil, Chile, Croatia, France, Hungary, Italy, Luxembourg, Mexico, Romania and the west coast of the United States.-Opening of new markets: the arrival of the first students from the United Arab Emirates and India to the campus was achieved, a priority objective for the cultural and social enrichment of the University's student fabric. Achieving it was possible thanks to collaboration with embassies, companies and institutions in the respective countries.-Institutional representation: once or twice a year I visited the countries in my charge, at which time an agenda of meetings with families, candidates, institutions, companies and the media was deployed for the international projection of the University.People management: the University has a team of international commercial delegates in dozens of countries, and I was responsible for the management, monitoring and evaluation of those who worked in the countries under my charge.

As Deputy Director of the Admission Service (the largest at the University with more than a hundred employees) I was in charge of:-Project management: design and execution of projects assigned by the Board of Directors, among which were the implementation of international welcome days, the creation of cross-selling programs, the implementation of a cost study program and scholarships for international students or the progressive implementation of the Salesforce CRM.-Budget control: review of the correct execution of the budget items awarded to the service, cash flow and compliance with objectives.-Report to the presidency: preparation of the monthly report on activity and results for presentation to the University Governing Board.-People management: selection processes, implementation of bonus programs and preparation of professional development reports.

Museo Universidad De Navarra

In my first year in the UNAV Join Us Program (a program that selects 0-2 graduates per year with management talent to train them in management and direction) I worked on the team that launched the University of Navarra Museum, a contemporary art center, photography and performing arts that is today a reference in Spain and Europe. Among my duties were:-Communication: participation in the development and monitoring of the communication plan, execution of the Museum's social media strategy, and relationship with local, national and international media.-Events: contact with the client, preparation, monitoring and evaluation of promotional events and the inauguration of the Museum itself, presided over by the Kings of Spain on their first visit to Navarra as such.-Institutional Relations: contact with companies and public and private institutions for the signing of collaboration agreements, penetration of the brand in society and consolidation of the project.-Promotion: writing and execution of a commercial plan to promote the project and consolidate it as a cultural reference in the North of Spain. Participation in fairs such as FITUR or Madrid Fusión.-Crowdfounding: implementation of commercial strategies focused on obtaining funds from individuals and companies through the creation of the Friends of the Museum Program.

Madrid

Upon finishing my degree, I was a scholarship holder at the Friends of the Prado Museum Foundation, dedicated to promoting, encouraging, supporting and developing actions related to the purposes and activity of the National Prado Museum. It is the most relevant institution focused on raising funds for Culture in Spain. Among the tasks in which I participated are:-Assistance in the ideation and development of the recruitment campaign for Young Friends on Social Networks.-Attention to the Friend at the Foundation's information point in the Museum.-Collaboration in the digital newsletter implementation campaign among former members.-Management of member registrations and renewals.-Participation in the preparation and development of the summer course "The Resurrection of El Greco. IV centenary".-Inventory of publications.

Mexico City

During my university education I had the opportunity to collaborate at the Soumaya Museum in Mexico City, belonging to the Carlos Slim Foundation and a reference center for Latin America.I did an internship in the Communication Department, which was part of the educational area of the Museum. I participated in tasks such as the preparation and development of activities for groups with special needs or guided tours.This stage, although brief, allowed me to learn about the ways of working, living and thinking of Mexican society, awakening in me a vital and professional interest in Latin America that has been consolidated over time through different initiatives and relationships.

International Relations. School Of Law

Resumen de expediente: 32 notables,12 sobresalientes, 3 matrículas de honor. Nota media: 7,82

Ecexutive Master In Corporate Reputation, Business/Corporate Communications

International Marketing, Marketing Internacional, B+

Strategic Management

Máster En Técnicas De Marketing Online, Marketing

Journalism, Periodismo

Resumen de expediente: 34 notables,14 sobresalientes, 2 matrículas de honor. Nota media: 8,03

History, Historia

Resumen de expediente: 31 notables, 19 sobresalientes, 4 matrículas de honor. Nota media: 8,34

C2, English