Who is Jorge Alvarez? Overview
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Jorge Alvarez is listed as CEO and Founder at COR, based in New York, United States. AeroLeads shows a matched LinkedIn profile for Jorge Alvarez.
Jorge Alvarez previously worked as Founder and CEO at Evolveiq and Founder at Cmo Blueprint. Jorge Alvarez holds Mba, Strategy And Marketing from Columbia Business School.
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Email format at COR
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COR
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Profile bio
About Jorge Alvarez
Seasoned business leader and entrepreneur with over 20 years of international experience and an MBA from Columbia Business School. As a B2B SaaS marketer with a keen focus on digital strategies, growth, and revenue generation in fintech, I’ve led data-driven initiatives across global markets, co-founded and exited a successful startup, and consistently aligned marketing with business goals. Embracing Generative AI, I bring efficiency to content creation, lead qualification, and personalized outreach, driving impactful brand management and go-to-market execution.
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13 roles · 28 years
Jorge Alvarez work experience
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Founder And Ceo
Founder
CMO Blueprint is a weekly newsletter designed to empower seed-to-Series B founders, marketers, and VCs with actionable strategies and practical insights for scaling B2B growth. Each edition delivers:- Proven Frameworks & Tactics: Develop a solid marketing foundation and accelerate demand gen, positioning, and hiring.- Real-World Case Studies: Learn what works (and what doesn’t) from the trenches.- Gen AI Hacks: Leverage cutting-edge tools to streamline your workflows, free up bandwidth, and drive results faster.- Quick Wins: End every issue with a simple, high-impact growth hack you can put into action immediately.Join CMO Blueprint and turn marketing chaos into sustainable, scalable growth.
Chief Marketing Officer
Revamped the company's marketing strategy, implementing a comprehensive go-to-market (GTM) and inbound strategy that significantly improved lead quality and volume. I reorganized the marketing team to better align with business goals and optimized event sourcing to increase visibility and engagement. Additionally, I spearheaded the revamp of SESAMm’s website, transforming it into a powerful tool for lead generation, driving measurable results in both marketing efficiency and business growth.
Marketing Advisor To B2B Saas Startups
Freelance
I provide strategic guidance to B2B SaaS startups on key marketing initiatives, including go-to-market (GTM) strategy, product marketing, and marketing automation. My expertise covers organic growth through content strategy (SEO, blogs, downloadable assets, and webinars), as well as event strategy to drive brand awareness and lead generation. I also leverage generative AI in creative ways to enhance marketing team efficiency and impact, ensuring scalable success in a rapidly evolving landscape.
Head Of Marketing @ Venn
Venn by Two Sigma is a SaaS platform for quantitative investment analysis. Venn helps over 1,000 institutions, representing trillions of dollars in assets, leverage data to make smarter investment decisions.Architected Venn’s entire marketing organization from the ground up, including messaging, website, tech stack and team.Developed and implemented GTM strategy. Successfully launched Venn through PR initiative along with social media and trade magazines ads. Near immediate results proven out beyond organizational expectations, generating a substantial amount of leads.Achieved high lead quality and conversion rates through Implementation of ABM (Account Based Marketing) strategy targeting key accounts.Achieved 3:1 LTV to CAC ratio by optimizing channels and taking an ROI focused approach to acquisition strategy.Implemented content strategy, focused on increasing the efficacy of social media efforts, marketing campaigns, nurture streams and ultimately engagement.Implemented onboarding and engagement strategies aimed at increasing client engagement and retention. Achieved 35%+ open rate and 15%+ CTR on average on newsletters and onboarding email drip campaigns.
2019 - 2021
~2 yrs
Co-Founder & Chief Marketing Officer (Acquired By Orion Advisor Tech)
Disruptive fintech company providing innovative financial planning technology and solutions to wealth management professionals and consumers. Acquired by Orion Advisor Tech. • Integral part of the founding team that turned a business idea into a company generating millions of dollars in ARR and successfully closed multiple funding rounds from a stellar investors’ line-up including: Franklin Templeton, SEI and other industry-focused VCs• Conducted in-depth competitive and industry market research to develop company’s go-to-market strategy• Successfully built and led team of marketers and data scientists to work on strategy and execution of the company’s strategic and tactical goals• Responsible for the digital strategy, online experience & design, growth, engagement, retention, and marketing tech stack across all customer segments (B2C and B2B).• Devised and implemented successful strategies, especially focused on content, earned and paid social media, SEO/SEM and online advertising among others• Infused a disciplined performance metrics approach by implementing scorecards and monitoring KPIs• Instituted robust test & learn processes which drove continuous improvement in results over time• Periodically engaged with company’s board of directors to establish/refine strategy and discuss results
2013 - 2019
~6 yrs
Small Business Card Division Director – Customer Marketing And Investment Management
• Strategic consultant to Marketing teams providing strategic and financial guidance in business initiatives ranging from the traditional Amex card business, to online initiatives such as OPEN Forum and customer treatment strategies among others• Collaborated with General Managers in establishing a diverse range of segmentation strategies to increase CM engagement, product usage and ultimately revenues• Managed marketing investment budget of $500MM ensuring optimal allocation of resources in order to maximize ROI while following OPEN's strategy
2010 - Mar 2013
International Card Division Manager - Business Analysis
• Provided strategic and financial guidance to marketing teams on a diverse range of international strategies• Led development and implementation of customer segmentation tool for Amex’s International division• Added over $100MM in revenues by successfully Implementing segmentation strategies in key international markets
2007 - 2010
~3 yrs
International Treasury Manager – Liquidity And Fx Strategy
2005 - 2007
~2 yrs
Latam Treasury Manager – Project Management
2003 - 2005
~2 yrs
Latam Treasury Analyst – Fx And Cash Management
2001 - 2003
~2 yrs
Mis Analyst For Latin America And The Caribbean – Operations
1999 - 2001
~2 yrs
2 education records
Jorge Alvarez education
Mba, Strategy And Marketing
Columbia Business School
Ba, Finance
Tecnológico De Monterrey
FAQ
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What company does Jorge Alvarez work for?
Jorge Alvarez works for COR.
What is Jorge Alvarez's role at COR?
Jorge Alvarez is listed as CEO and Founder at COR.
Where is Jorge Alvarez based?
Jorge Alvarez is based in New York, United States while working with COR.
What companies has Jorge Alvarez worked for?
Jorge Alvarez has worked for Cor, Evolveiq, Cmo Blueprint, Sesamm, and Freelance.
How can I contact Jorge Alvarez?
You can use AeroLeads to view verified contact signals for Jorge Alvarez at COR, including work email, phone, and LinkedIn data when available.
What schools did Jorge Alvarez attend?
Jorge Alvarez holds Mba, Strategy And Marketing from Columbia Business School.
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