Design strategies to increase sales, gain market share and brand awareness at national level. Managed the different media, creative and PR agencies. I was the leader of our market research team to keep up with market trends and customer needs, all Nielsen Data Base.- Increased market share by 2 points.- We brought 52,000 new customers to the stores increasing sales over 23%. - Managed Marketing budget over U$D 680,000.

Design and implement creative strategic marketing and communications plans for national and international clients capitalizing on market opportunities and achieving growth.Our international clients include Subnet Inc. in Canada, Jet Blue Airways and ICMEC International Centre for Missing & Exploited Children in the United States and ECPAT Foundation in Hong Kong, as well as public sector Colombian entities such as the Mayor's Office of Cartagena de Indias, the Ministry of Labor of Colombia and the Government of Bolivar.- We formulated, designed and implemented the campaign "It's always Summer In New York" in the framework of the first anniversary of the Jet Blue New York / Cartagena direct flight, coordinating several Out of Sea fronts (Project worth over U$D 250,000).- We achieved +7 million impressions, 22 thousand clicks and +6.5 million impacts on TV, in only one month.- We brought media such as Forbes and Conde Nast to Colombia for the first time.- I designed the territorial brand for the Government of Bolivar, Colombia.- I build the relationship strategy with the productive sector of the Colombian Ministry of Labor - Direction of Mobility and Training for Work (DMFT).

Co - founder of Soundwalkrs APP (Tourism Tech Startup) a platform that seeks to revolutionize the way in which tourism is currently done with interactive audio tours 4.0 which allows for greater engagement with the tourist at their destination. We were leading from the development both backend and frontend team to the B2B & B2C Go To Market Strategy in Latam and Europe.- Created and curated over 80 experiences in two languages in over 20 destinations globally.- Lead the acquisition strategy with a conversion rate of 21% (+30,000 app users), 75% recurrence with zero "0" marketing dollars spend.- Investment round for U$D 150.000

We lead the creative and marketing area in charge of important brands from various sectors such as Surtigas, Gases del Caribe, Brilla de Surtigas, Aguas de Cartagena, Subway, Hotel Hilton Cartagena, Hotel Almirante Carta- gena and even governmental clients such as the Mayor's Office of Cartagena de Indias and the Cartagena de Indias Tourism Board. Building new business and marketing strategies optimizing the available budget to meet and exceed the goals of our clients and the agency.- Increased year over year the agency's sales by 20%.- Maintained and reformed "Brilla de Surtigas" business model, bringing it to represent more than 35% of Surtigas' revenues.- Designed and launched "Cartagena Mía" citizen mobilization campaign for the Mayor's Office of Cartagena de Indias.

Responsible to lead the communication, brand and product strategy of Kimberly Clark LATAM and Banco Caja Social BCSC in Colombia.- Led the team that launched Kleenex Dermoseda in Latin America, this meant a complete reframing of the brand so as to convey its specific use for women.- Recognized as the best agency by Banco Caja Social for the measurable impact the campaign had on their Top of Mind scores.