Marketing Director for Mexico's leading diagnostics laboratory and a key player in Europe's top laboratory network, I drive innovative marketing strategies that elevate brand equity and fuel business growth. I leverage growth releasing the potential of my team, in market analysis, digital marketing, and cross-functional leadership, I excel in transforming insights into impactful campaigns. My commitment to excellence and strategic vision builds a stronger team and working culture.

Ting │Lonol │Biometrix │Desenex │Andantol• Mentored and developed team members designed career plans.• Directed the strategic growth and financial performance, overseeing P&L management and spearheading the development of 5-year growth plans to drive revenue by 20%.• Orchestrated and managed marketing plans, identifying business opportunities, white spaces for the region and new product development initiatives.• Consumer Shopper centric strategy for the BU. - Pioneered the alignment of go-to-market strategies, pricing optimization, leading to a 30% boost in customer acquisition and a 15% increase in profit margins.• Media negotiation and allocation.ACHIEVEMENTSEstablished record sales and share for the top 3 brands in the BU in the first 3 years.Leadership in the S&OP process in the company and for the BU.Profitability of the business unit +4 percentage points. Profit protection plan (COVID) 98% accuracy.Awarded the ICONIC BRAND status for Ting in México. (Kantar)ASPID LATAM award for best digital strategy.

Ciactricure │Teatrical │Zanzusi │Pomada de la campana.• Achieved SOM record with Cicatricure +12% and accomplished the leadership in subcategories.• Created the first ZanZusi campaign achieving 100MMXN sell in & sell out, record.• Structured and directed the first digital area for the company.• Guided Cicatricure as the most important brand for GLI (500MMXN), second in contribution.• Redesigned Teatrical portfolio and created the first mom and pops strategy for Pomada de la Campana.

Prada │ Valentino │Nina Ricci.• Developed and executed the marketing plan.• Media negotiation for LATAM, achieving a 20% optimization within paid tv.• Global execution for retail, aligned fashion stores with perfumes.• Development of the Prada cathedral (PH).• Launch of new products, promotions and 365 campaigns.

Ballantines │Chivas Regal │Royal Salute │Beefeater │Havana Club │Malibu │Don Pedro │Presidente │ Azteca de Oro• Launched Ballantines in México with the first local campaign, consolidated 2nd position in the category. Awarded the best campaign in Pernod Ricard, used in Latam and Spain.• Transformed Chivas Regal with a new and modern campaign, authored Chivas Private Destiny 360° campaign. Winner of the best global campaign Manifesto.• Redesigned the strategy for Havana Club, sales record since its launch 50K boxes.• Winner of the Bronze award at IAB 2014 for the Malibeautiful Day campaign on social media.• Digital Champion 2013-2014 and finalist 2013 for EFFIE awards with Azteca de Oro.

Humalog │ Zactos │X tu control │ Baietta• Assisted and executed the marketing plan.• Lead first integral digital strategy. • Oversaw the successful launch of Baietta in Mexico, managing ATL, BTL, trade marketing, and medical outreach campaigns.• Coordinated sales force training, tracked key performance indicators, and analyzed market trends to optimize promotional efforts and budget allocation.Baietta Launch in Mexico. ATL, BTL, Trade, Medical.

Viagra│ Patrex │Detrusitol• Assisted and executed the marketing plan.• Coordinated and executed impactful ATL campaigns to drive brand awareness/ consideration.• Designed and implemented BTL activities targeted at healthcare professionals (HCPs).• Led the development and management of medical tools and training materials for the sales force.• Oversaw the execution of trade marketing initiatives and ensured comprehensive training for field teams to enhance promotional efforts.