Jorge Augusto Serrano Email & Phone Number

Bogotá, Bogota, Co

Bogotá, Capital District, Colombia

Bogota,D.C., Capital District, Colombia

As Co-founder at trii, I supervised the financial strategy and its execution, setting operations policies, budgets and pricing and reviewing the performance accordingly.I also devised and implemented strategies for business development, product market fit and profitability improvement.Key Achievements :- Raised a funding round from the leader company in financial software in Colombia, doubling the company's value by 2x.- Developed the financial structure, which led to having the lowest pricing in the Colombian market by 85%- Promoted the growth strategy form the launching of the service, getting more than 5k+ sign ups in a month.

- Co-led the development of the first startup ever that connected to the Colombian Stock Market to offer solution to retail customer- Business model creation with Go-to market strategy development.- Financial structure creation. Finding the sweet spot for the lowest commission possible.- Key stakeholders relationship management.

- Formulated the Financial inclusion of indigenous peoples Project along with the IDB. Started the project to enhance the entrepreneurship of the communities for their self-sustainability. - Organized and managed Government commitments with different communities, and updated execution reports to 85%.

Bogota,D.C., Capital District, Colombia

As Entrepreneurship Mentor at CESA, I facilitated the business development and marketing efforts advisory to the company and collaborated with students to develop strategies for customer acquisition and market expansion.I also facilitated all my network contacts to help them structure the business.Key Achievements :- Taught business development method, and other growth strategies to over 15 business students; helped launched startups in different sectors, and successfully ended the assignment.

As Growth Manager at MOVO, I developed strategic initiatives to improve growth and revenues and reduce costs.I identified opportunities and tested them for feasibility and then recommended the future plans of action for the companyKey Achievements:- Defined and executed the marketing strategy achieving a growth rate of 35% MoM of users and trips for 9 months.- Developed and executed online and offline customer acquisition and retention strategies, maximizing the investment, reaching a CAC decrease of 45%.- Led Data Analytics and Business Intelligence team of 3 people, found new demand areas and defined optimal market prices.- Guided the strategic partnerships, and got 10% of user acquisition through them.- Created growth roadmap for the achievement of the globally established objectives and monitored the business and financial KPIs.Reached an over-achievement of +20% for 3 consecutive months.

As co-founder at Intrades, I conducted the general management of the company.I made business analysis and analyzed business operations to find out areas for improvement.I also prepared reports with problem statements and solutions along with an implementation plan.As well, I was in charge of Public relations and was the main speaker of the company.Key Achievements:- Designed and executed the company's strategy, achieving a growth in revenue of 10% MoM for 1.- Implemented growth hacking strategies, that led to a growth of website visits of 80% MoM for 1 year.- Made into the Acceleration process in NXTP Labs; top FinTech incubator in Latam that has an acceptance rate of less than 2%.

Colombia

As Strategy Analyst at KPMG en Colombia, I facilitated the business development and marketing efforts of the company and collaborated with product departments to develop strategies for customer acquisition and market expansion.I also participated in the creation of a roadmap for a pricing strategy for economic revitalization in lower-income regions.Key Achievements:- Developed the definition of the Relationship Model of KPMG through research, brainstorming and consolidation, which led to an increased in commercial performance of the Firm by 30%.- Led the creation of the format "How to approach an industry", to guide the Industry leaders of the firm and make them more successful.Capacitated over 5 teams with more than 30 people.- Coordinated the design, structuring and socialization of KPMG's Corporate Strategic Map in Colombia to guide the strategic route of the Firm and socialized it to 40 partners of the Firm.

Bogotá D.C. Area, Colombia

- Support the Audit of Oil reserves process, weekly update of the executive report and support the Impairment memorandum report.

Bogotá

- Lead the expense budget planning process for the Subsoil and Exploration VP. (Long term Plan and Reforecasts).- Make and analyze monthly performance reports for the Subsoil and Exploration VP and for the Drilling and Completion VP. - Make manuals for different online tools in order to help the teammates.- Lead the program "Continuous Improvement".

Bogotá D.C. Area, Colombia

Master Of Business Administration - Mba, Business Administration And Management, General

Activities and Societies: Awarded Fundación Carolina scholarship Co-President of LATAM Club Vice President of Fintech Club

Specialization, Corporate Finances

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

Activities and Societies: Getting a scholarship for an exchange in the The Hague University (declined) | Papernet Manager (CESA’s online.

High School, High School